The Problem Of The Healthcare Crisis Essay - 934 Words

There is a sad sort of irony these days when using the phrase healthcare. Is the focus truly on the health or care of the patients any longer, or on the potential earnings of insurance companies and other stockholders? Since the introduction of the third-party payor concept decades ago, the industry has set the stage for insurance company management of healthcare. This paradigm has ensured that the costs of care remain high while the quality has diminished. What (or Who) is Behind the Current Crisis? Singling out one specific cause of the healthcare crisis is like trying to name one thing that’s wrong with boy bands – there are simply far too many things to point to. If we had to list some of the reasons consumers and providers alike are finding it difficult to navigate the current landscape, we would include things like reimbursements being fixed at lowering rates, overhead expenses increasing for physicians, a constant influx of insurance and government mandates, more paperwork and bureaucracy in medicine in general, malpractice litigation, understaffing of hospitals and private practices, complex policies leading to lack of interoperability, and diminished patient and doctor engagement. There is also the fact that the industry has become increasingly fragmented. Consider that nearly 50% of healthcare spending in this country is publicly funded by federal, state, and county level governments through various entitlement programs such as Medicare, Medicaid, and theShow MoreRelatedHealthcare Systems And The Healthcare System1554 Words   |  7 PagesThe predominant healthcare system problems in America should be conceptualized from the perspectives of the healthcare organization administrators inclusive of the people with business skills as well as healthcare providers. The issue of crisis in healthcare organizations is highly complex, and the researcher is mainly focused on unearthing the use of public relations in addressing the complex health crisis events in the United States’ current healthcare system and to offer recommendations for theRead More Africas Health Care Crisis Essay1529 Words   |  7 Pagessuffering from preventable, treatable, and fatal dise ases everyday at a higher rate compared to developed countries. The healthcare crisis in Africa is the primary cause of all these deaths, and includes inefficient healthcare systems. Consequently, Africans inefficient healthcare systems results in poor delivery of care and a shortage of health professionals. The healthcare crisis in Africa is a current issue impacting the lives of many Africans who dont have the same access to resources as developedRead MoreThe Keynes Solution By Paul Davidson Essay1678 Words   |  7 Pagesshow the real reason of the global economic financial crisis that has led to widespread impact to the economic policy. The author of this book discuss and emphasize to his reader what are the impact and how they can get out into this crisis and he also showed how this Keynes Solution theories help with this crisis. The author of this book, Paul Davidson discussed the possible problems that may arrived and what are the result of this economic crisis, which lead to increase of unemployment and inflationRead MoreThe Blood Stained Flag1676 Words   |  7 PagesWhen a global superpower believes that a basic human right should be correlated with the amount of money a person makes, there is something very wrong. The United States, one of the wealthiest countries in the world, has one of the lowest ranked healthcare systems among its peer countries as measured by life expectancy and infant mortality (Weitz, 186). The history of health care in this country is convoluted, just as the policies that enforce it today are. It is crucial to understand both the historyRead MoreEveryone has the Right to Have Health insurance in the US Essay1313 Words   |  6 Pagesyears old and if she has routine check ups, her survival rate will be higher. Rachel did not have a health insurance and because of this, she postponed necessary care and avoided preventive care. Even though she gets basic treatments from Public Healthcare Center it is not enough for this ch ronic disease. Her family is helpless; if her husband took insurance coverage from workplace there would be little money left for their daily expenses after paying for insurance premiums. Her husband is now planningRead MoreThe Lewis Blackman Case Case Study1401 Words   |  6 PagesThe Lewis Blackman case is an unfortunate case of failure to be ready to deal with unexpected problems, failure to recognize the problem, and failure to respond to the crisis at hand. Clinical warning signs and symptoms were clearly present and even recognized by the healthcare team however, they failed to recognize the significance of the data and correlate it to impending crisis which lead to failure to rescue. There was a presence of understanding the data but a lack of cognitive ability toRead MoreLeadership Competencies Of The United States Healthcare Industry797 Words   |  4 Pagesin the United States healthcare industry, leaders were not hired with formal training already under their belts, but were thrust into management. This under sight has now started to change because of the new health care laws. The healthcare field has realized that employee turnover was high, and costs were out of control. A main cause of such problems were discovered to be due to a lack of proper guidance and leadership. Healthcare leadership has many challenges â€Å"healthcare executives are expectedRead MoreImportance of a Crisis Management Communication Plan1071 Words   |  4 Pagesï » ¿The response to any emergency is considered to be very critical and therefore should be as efficient as possible. In the healthcare sector, responses to situations are counted by the seconds. From natural disasters to epidemics, the only chance left to respond to any of this occurrence could only be counted in seconds. That means life is either saved or lost in a matter of seconds. Putting in place certain responses to these unexpected occurrences, such as crises management communication plan, helpRead MoreThe Medicare Funding Crisis : Congressman Hughes1359 Words   |  6 PagesThe Medicare Funding Crisis Congressman Hughes, You have been invited to participate in a panel discussion to address the Medicare Funding crisis. The panel has asked you to respond to a proposal to enroll participants in HMO’s to reduce Medicare expenditures. I have taken the liberty to prepare the following responses for the panel discussion. Eddie Acosta, Chief of Staff Introduction Ladies and Gentleman, many of you are concerned of losing your medical entitlement and if something is notRead MoreThe Cost Of Health Care Essay1325 Words   |  6 PagesThe Cost of Healthcare Introduction â€Å"The biggest problem with health care is not with insurance or politics. It is that we are measuring the wrong things the wrong way† (Kaplan Porter, 2011, p. 46). Total healthcare expenditures and expenditures as a percentage of GDP have been considerably higher in the U.S. Hospital care, physician and clinical services, and drug prescription expenditures have been the principal components contributing to growth in healthcare expenditures in the U.S. compared

Romeo and Juliet Persuasive Free Essays

Who Truly is to Blame? Choosing between telling the truth and keeping a secret are both hard decisions to make. In the play, Romeo and Juliet, these decisions can make or break a situation. The play is all about secrets kept and truths to be told, which end up causing the death of the star-crossed lovers. We will write a custom essay sample on Romeo and Juliet Persuasive or any similar topic only for you Order Now The story between the two lovers is that their affection for one another is a secret to each opposing houses. Was the secret worth keeping? As some characters helped disguise the love, others couldn’t keep it a secret. Romeo and Juliet were betrayed by a close friend who made plans that ended up fraudulent to both Romeo amp; Juliet, when the real job was to keep the love alive. Friar Lawrence is the definite reason for the deaths of the ill-fated lovers. Friar Lawrence was a helpful attribute to the secreted love affair. As he married Romeo amp; Juliet, he passionately supported their decision. â€Å"You shall not stay alone, till holy church incorporate two in one†(841). Friar gave true evidence to him supporting the marriage. If Friar had not thought he could keep the marriage a secret, why would he have performed the ceremony? If Friar had not supported the secret and prevented the love from occurring, the deaths of the paramours could have been prohibited. Friar Lawrence performing the ceremony just goes to show he did not put in mind what could happen to the safety of Romeo amp; Juliet. Friar Lawrence seemed to have a plan for Romeo to return back to his love. â€Å"Ascend to her chamber, hence and comfort her. But look thou shalt live till we can find a time to blaze you marriage, reconcile your friends, beg pardon of the prince, and call thee back with twenty hundred thousand times more joy than thou went’st forth in lamination†(863). Briefly, Friar showed his full plan for presenting Romeo amp; Juliet’s marriage to both the Capulet and Montague houses. In general, Friar should have either never agreed to the marriage or should have kept it a secret from everyone to prevent Romeo’s sudden banishment and Juliet’s heartbreak. Friar’s plan did not help as went planned, it damaged the situation. Therefore, Friar Lawrence contributed another reason why he is responsible for the death of Romeo amp; Juliet. Numerous people believe that Friar Lawrence was at the helm for the quietus of Romeo amp; Juliet, while others have a difference of opinion. People have confidence that Lord Capulet is to charge for the deaths. Capulet allegedly forced marriage upon Juliet causing her dejection. Also, Lord Capulet did not support Juliet’s decision to not marry Paris, being that he would disown his own pride and joy if she had chosen not to wed. Capulet’s dynamic ways made abounding people believe that he was the clue behind the deaths. However, Juliet’s father did attempt to postpone the exchange of vows to County Paris until he assumed Juliet was matured and prepared for the burden of marriage. As stated, â€Å"My child is yet a stranger in the world, she hath not seen change for fourteen years; Let two more summers wither in their pride, ere we may think her ripe to be a bride†(769). For that matter, Capulet only tried to be a virtuous father and do what was best for his daughter, but easily letting pressure and royalty run his decisions. On the other hand, Friar Lawrence was secretive and unfaithful as a priest and close friend. Friar tried to repair every problem which in the end made nobody happy. Both the Montagues and Capulets have lost their beloveds from a far past feud. Was it all worth losing? Friar was censurable for the loss of Romeo amp; Juliet. To summarize, Friar Lawrence was 100% at fault for the deaths of Romeo amp; Juliet. Between his poorly thought out plans, the pain he caused Verona, and how untruthful he was as a priest, he, in fact, let down Romeo amp; Juliet. He may have wanted the best for everyone and to make all happy, but he caused more problems than solutions. Consequently, all of the facts I have stated are tantamount to why Friar Lawrence is to blame for the unfortunate events. How to cite Romeo and Juliet Persuasive, Essays

Employee Discipline free essay sample

The disciplinary procedure should follow four rules: * The employee must know the nature of the problem. * The employee must know what he or she must do to fix the problem. * The employee must have a reasonable period of time in which to fix the problem. * The employee must understand the consequences of inaction. Employers must create a discipline policy that will not limit their right to enforce appropriate disciplinary measures. The law requires employers to match the discipline to the seriousness of the offense. The challenge for employers is how to reconcile being consistent in the application of discipline, but still take into consideration the specific facts which tend to make each disciplinary incident unique. Evaluate these 4 criteria when determining the most effective level of disciplinary action: 1. The severity of the offense. 2. The employee’s past performance record. 3. The employee’s length of service with the organization. 4. The organization’s past practice when dealing with this situation. Progressive Discipline Progressive Discipline is defined as a series of disciplinary actions or teps that are progressively more severe leading to improvement of performance or termination from employment. It is usually a set of circumstances or warnings – three strikes and you’re out. The primary purpose of progressive discipline is to assist your employees to understand that: * An opportunity exists for improvement or, * A severe performance problem may exist Companies should consider using the progressive discipline system. The progressive discipline system normally begins with the recruitment process and continues through orientation, training, performance evaluations and daily supervision. A progressive discipline system consists of the following: * A verbal warning * A written warning * Suspension * Termination Misconceptions about progressive discipline! There are many misconceptions concerning progressive discipline. Many employees feel they are entitled to disciplinary measures prior to being terminated. In most cases where at-will employment is the rule, progressive discipline is not a RIGHT; but an opportunity, offered by the employer, to correct performance on the job. It is not a RIGHT unless promised in an employee handbook, collective bargaining agreement or a public, municipal employer. â€Å"At-Will† is the law â€Å"At-will† is the law in every U. S. State (excluding Montana). Employment is at-will unless the employer has taken some type of action to introduce a different policy in the workplace of for a particular employee. An employment relationship for no specific duration may generally be terminated at any time, for any reason or for no reason at all, at the will of either the employer or the employee. The phrase at-will is just another way of saying at the will of either party. In other words, at-will employment means, the job will last as long as both parties wish it to continue and it will end when either party wants it to end. Accordingly, under at-will employment, the employee is not guaranteed a job for any specific period of time. The employment contract between the employer and the employee (any agreement regarding the job, pay, benefits, duties, etc. ) can end at any time. Simply put, the employer may terminate the employee at any time, and the employee may quit at any time. When employees are at-will employees, an employer does not need a reason to justify termination. These employees may be fired for any reason or for no reason. However, employees cannot be fired for an illegal reason, such as unlawful discrimination, refusing a supervisors sexual advances. While to following may differ from state, the below activities may be applicable: * Disclosure or refusal to disclose wages * Voluntary participation in alcohol or drug rehabilitation programs * Refusal to authorize disclosure of medical history or records * Jury duty Political activity * Military service * Volunteer firefighting * Refusal to patronize employer * Refusal to commit illegal activity * Absenteeism caused by attendance at childs school regarding a suspension * Absenteeism for a childs school or daycare activities * Domestic violence victim taking time off to obtain a restraining order, receive care or counseling, or to relocate * Refusal to disclose arrest records that do not lead to co nvictions * Refusal to take polygraph test * Enrollment in adult literacy program * Refusal to participate in abortions Consideration for employment without regard to results of blood tests for AIDS * Serving as election officer on election day * Healthcare workers exercise of statutory duty to report apparent victims of abuse or neglect, without suffering discharge or discipline Some employees are not at-will and are promised some type of job security. If employees have been promised that they will not be fired unless certain conditions are met, the employer must comply with these promises or face a claim for wrongful discharge. Similarly, a discharge may be wrongful when an employer violates an employees procedural rights. For instance, some employers promise employees a formal hearing, a certain number of written warnings, or some other process before they are finally terminated. If an employer fails to carry out these preliminary procedures before firing an employee, the firing may be considered a wrongful discharge. The courts also limit employers rights to terminate employees at-will. There are several instances where employers are not able to terminate an employee at will: * Discharges in violation of public policy. * Discharges that violate the â€Å"good faith and fair dealing† principle. * Discharges that involve breach of contract. Discharges for employee seeking rights under applicable law. * Discharges for cooperation with any investigation. * Discharges for testifying or future testimony in any action brought under appropriate law. Termination under these circumstances is wrongful and often results in a wrongful discharge suit. Each Employee Is Unique Each employee is unique and prog ressive discipline should not be used in a â€Å"cookie cutter† type approach. Progressive discipline should be used in a case-by-case basis, designed to fit each unique situation. Typical steps in a progressive discipline doctrine may include the following: Counseling employees about performance issues and obtaining feedback on the employee’s understanding of the requirements * Verbal warnings or reprimands * Documenting verbal warnings in an effort to improve performance * Provisions for suspensions, etc. After the above offers no resolutions to the problem terminate employment of an individual who refuses to improve. Be fair in all employment practices. Terminate with confidence by preserving the â€Å"at-will† employment status of employees. Termination Terminating an employee can be one of the greatest risks an organization faces. The vast majority of lawsuits filed against organizations are employment related, and the majority of these stem from improper discharge actions. Employment-related litigation is becoming more common, and employees are recovering larger and larger verdicts. Employers should regularly review all of their personnel policies and procedures, as well as employee handbooks and other written personnel documents, to ensure that no promises or statements are being made that could be construed as a binding employment contract. All employers should publish written disclaimers that preserve the employment-at-will relationship. Finally, when terminating employees, an employer should confirm that its action is uniform, consistent and fair. Whenever possible an employee should be given advance warning that particular behavior or continued misconduct could result in termination. Fairness, honesty, and candor with employees are the keys to defending against or successfully avoiding employment-related lawsuits. Conclusion The above is but a brief synopsis of the complex issues and potential risks that might arise when organizations decide to discipline and / or terminate employees. Obtain all the facts, plan before you act and be careful! Strong â€Å"At-Will† policies and careful pre-termination analysis go a long way in reducing the potential for privacy-based employment claims. Philadelphia Insurance Companies has created an alliance with yourHRdepartment (HRD). YourHRdepartment, Incâ„ ¢ provides HR training programs and other materials to all EPL Policyholders to assist the policyholders in reducing their exposure to employment practices liability. This can be accessed through www. losscontrol. com to find out more information. YourHRDepartment. com

The Bell Jar (1310 words) Essay Example For Students

The Bell Jar (1310 words) Essay The Bell JarEsther and PatriarchyThe Bell Jar, which is written by Sylvia Plath, indicates that patriarchal society has many effects on women. Men have power over women in both direct and indirect ways. In this paper, I would like to concern about Esther and patriarchy. Men use their power directly to oppress Esther. Also they use power indirectly to set up social values and sexual stereotyping which have many effects on Esther. To begin with mens power that affects Esther directly, there is the issue of sexual discrimination that is shown obviously in the novel. In the patriarchal society, men are in-control. Also, men have women in their power. Women are oppressed by men. As for Esther, men have many effects on her life. There are many men who oppress her. Firstly, Marco, who falls in love with his cousin, has almost raped her. He cant have his wish fulfilled because his cousin is going to be a nun. Esther doesnt have any idea that a man who falls in love with his cousin will see her as a material. He curses the word slut at her. She is very disappointed. The thing he does with her is one of the causes that make her break down. We will write a custom essay on The Bell Jar (1310 words) specifically for you for only $16.38 $13.9/page Order now Secondly, Irwin, whom Esther meets at the library, doesnt have responsibility. Esther wants to get rid of her virginity. Thus, she decides to seduce Irwin because of his qualities. He is the professor and already has a girlfriend. I felt the first man I sleep with must be intelligent, so I would respect himI also needed somebody quite experienced to make up for my lack of itThen, to be on the safe side, I wanted somebody I didnt know and wouldnt go on knowing (P.186). After Esther sleeps with Irwin, she has hemorrhage and must go to see a doctor. Irwin makes her feel disappointed because he isnt responsible for the bill for doctors curing and checkup. Instead of feeling guilty, he asks her to see him again. Thirdly, Doctor Gordon, who is a psychiatrist, hurts Esther by using shock treatments. What Esther really wants is warmness, but Doctor Gordon doesnt give it to her. He diagnoses her illness and uses the method of curing without concerning her mind. Then something bent down and took hold of me and shook me like the end of the world. Whee-ee-ee-ee-ee, it shrilled,, and with each flash a great jolt drubbed me till I thought my bones would break and the sap fly out of me like a split plant. (P.117-118). She feels terrible but she doesnt dare to tell Doctor Gordon. She has to keep her feeling secret. If she doesnt do like that, she might have much more shock treatment. Dr. Gordon: How do you feel?Esther: All right But I didnt. I felt terrible. (P.118)Esther goes to see Doctor Gordon in order to find someone whom can help her and understand her. She finds a man who tortures her. Instead of making her comfort, he hurts her body. He has the right to cure her by using shock treatment. We can see that Doctor Gordon is a man and a doctor. In Patriarchal society, he has power over Esther who is a woman and a patient. Men are able to do what they wish with Esther. Furthermore, mens power which affects Esther indirectly; there are many social values that make women have limits. Men are persons who fix womens roles and duties in the society. They set up these social values and sexual stereotyping which have many effects on Esther. First of all, women are not expected to have talent and intelligence more than men. Although women have ability to study, academic world is not a field of women. Esther cant be highly successful in her career. In the patriarchal society, men have authority. They will determine whether women can live in mens field. After my month on the magazine Id applied for a summer school course with a famous writer where you sent in the manuscript of a story and he read it and said whether you were good enough to be admitted into his class. (P.84) Though Esther studies very well, she is rejected to study in the writing course by a professor, who is a man. I think I should tell you right away, she said, and I could see bad news in the set of her neck, you didnt make that writing course. (P.93) In addition, when Esther has the shock treatment by Doctor Gordon, she feels guilty. She has internalized values, which are patriarchal values. I wondered what terrible thing it was that I had done. (P.118) We can imply that she thinks she is guilty because she has talent and ability, studies well, and wants to be poet or professor. Then, she feels that she deserves to have punishment because she doesnt suppose to stay beyond womens areas. The limitations on Esthers future ambitions because she is a woman. .uff76c6e3dad7ac9b327670994f037372 , .uff76c6e3dad7ac9b327670994f037372 .postImageUrl , .uff76c6e3dad7ac9b327670994f037372 .centered-text-area { min-height: 80px; position: relative; } .uff76c6e3dad7ac9b327670994f037372 , .uff76c6e3dad7ac9b327670994f037372:hover , .uff76c6e3dad7ac9b327670994f037372:visited , .uff76c6e3dad7ac9b327670994f037372:active { border:0!important; } .uff76c6e3dad7ac9b327670994f037372 .clearfix:after { content: ""; display: table; clear: both; } .uff76c6e3dad7ac9b327670994f037372 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uff76c6e3dad7ac9b327670994f037372:active , .uff76c6e3dad7ac9b327670994f037372:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uff76c6e3dad7ac9b327670994f037372 .centered-text-area { width: 100%; position: relative ; } .uff76c6e3dad7ac9b327670994f037372 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uff76c6e3dad7ac9b327670994f037372 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uff76c6e3dad7ac9b327670994f037372 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uff76c6e3dad7ac9b327670994f037372:hover .ctaButton { background-color: #34495E!important; } .uff76c6e3dad7ac9b327670994f037372 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uff76c6e3dad7ac9b327670994f037372 .uff76c6e3dad7ac9b327670994f037372-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uff76c6e3dad7ac9b327670994f037372:after { content: ""; display: block; clear: both; } READ: Stem Cell Debate EssayMoreover, women are expected to be wives and mothers. These are roles and duties which women are supposed to be. Social values that are established by men are prevailed peoples thoughts and attitudes toward women. Mrs. Willard said, ?What a man is is an arrow into the future and what a woman is is the place the arrow shoots off, (P.58) Mrs. Willard accepts completely the roles and duties which are fixed by social values. Unlike Mrs. Willard, Esther wants to combine the characters of housewife and working woman together. She wants to be more than ordinary housewife. I wanted change and excitement and to shoot off in all directions myself, like the c olored arrows from a Fourth of July rocket. (P.68) There is irony in the novel because no matter how Esther is great, she ends up with madness. Besides, women are expected to be virgin before they get married. In the novel, there are many parts that emphasize on the topic of womens chastity. For example, Buddy tells her not to sleep with other man until she gets married with him, but he can sleep with other woman. He has double standard. Esther cant stand with his hypocrisy and wants to leave him. As for Eric, he doesnt want to marry woman who isnt virgin. if he loved anybody he would never go to bed with her. Hed go to a whore if he had to and keep the woman ha loved free of all that dirty business. (P.64) Incidentally, her mother sends her some article that is about reserving virginity before merry. People thought that women should sleep with her husband only. Social values in the patriarchal world, women will be condemned when they do wrong, but men wont. of course they would try to persuade a girl to have sex and say they would marry her later, but as soon as she gave in, they would lose all respect for her and start sa ying that if she did that with them she would do that with other men and they would end up by making her life miserable. In the patriarchal society, men are powerful. All social values come from men. They determine what women can do and what women cant. They want women to be virgin before marry. Men can fool around but women cant. In conclusion, Esthers thought and feeling are the other side of womens experiences. There should be gender justice in society. It is unfair for women to have limits while men are free. Women should have equality as same as men. Also women should have more chances to choose careers, which they like. If women have more opportunities, she might not have oppression that drives them depress and crazy.

Free Essays on Home Land Security

Home Land Security Modern technology has evolved to the point that phones are portable. People on the go can be reached any time, anywhere, at least when their cell phones work. Landlines always work, with the exception of the occasional storm, but landlines cannot be taken on the go. While cell phones are more convenient than landlines, dependability is worth more than convenience. It is true cell phones are mobile and offer the ease of being reached at anytime. However, people know when they dial a cell phone callers expect someone to answer, no matter what. People will constantly dial a cell phone until somebody answers. There are situations when people can not (or do not want to) answer their phone. People with a home landline phone never experience this problem. Landlines have been around for years and telephone etiquettes already exist to prevent such annoyances. It is a known norm when calling a landline and no answer is received no one is at home or they do not want to be disturbed. Callers know to leave a voice mail with the understanding that someone will get back with them as soon as they can, instead of calling and calling until someone finally answers. While there are no set standards for cells phones many cellular companies do offer nationwide long-distance calling for free during evenings and weekends. The evening rates for many cell phones do not begin until 7 or 9 p.m. However, land line phone users only pay one flat fee for long distance and it can be used anytime, day or night. Not only do cell phone carriers restrict calling times, cellular service providers try to lock people into a long term plan (or else they pay dearly for the phone and all sorts of hidden fees). Land line companies have no hidden fees and require no such contracts. Even without contracts cell phones require a constant power source and required battery changes and charges. Landlines have their own power source with no charging... Free Essays on Home Land Security Free Essays on Home Land Security Home Land Security Modern technology has evolved to the point that phones are portable. People on the go can be reached any time, anywhere, at least when their cell phones work. Landlines always work, with the exception of the occasional storm, but landlines cannot be taken on the go. While cell phones are more convenient than landlines, dependability is worth more than convenience. It is true cell phones are mobile and offer the ease of being reached at anytime. However, people know when they dial a cell phone callers expect someone to answer, no matter what. People will constantly dial a cell phone until somebody answers. There are situations when people can not (or do not want to) answer their phone. People with a home landline phone never experience this problem. Landlines have been around for years and telephone etiquettes already exist to prevent such annoyances. It is a known norm when calling a landline and no answer is received no one is at home or they do not want to be disturbed. Callers know to leave a voice mail with the understanding that someone will get back with them as soon as they can, instead of calling and calling until someone finally answers. While there are no set standards for cells phones many cellular companies do offer nationwide long-distance calling for free during evenings and weekends. The evening rates for many cell phones do not begin until 7 or 9 p.m. However, land line phone users only pay one flat fee for long distance and it can be used anytime, day or night. Not only do cell phone carriers restrict calling times, cellular service providers try to lock people into a long term plan (or else they pay dearly for the phone and all sorts of hidden fees). Land line companies have no hidden fees and require no such contracts. Even without contracts cell phones require a constant power source and required battery changes and charges. Landlines have their own power source with no charging...

Boyles Law Definition in Chemistry

Boyle's Law Definition in Chemistry Boyles law states that the pressure of an ideal gas increases as its container volume decreases. Chemist and physicist Robert Boyle published the law in 1662. The gas law is sometimes called Mariottes law or the Boyle-Mariotte law because French physicist Edme Mariotte independently discovered the same law in 1679. Boyles Law Equation Boyles law is an ideal gas law where at a constant temperature, the volume of an ideal gas is inversely proportional to its absolute pressure. There are a couple of ways of expressing the law as an equation. The most basic one states: PV k where P is pressure, V is volume, and k is a constant. The law may also be used to find the pressure or volume of a system when the temperature is held constant: PiVi PfVf where: Pi initial pressureVi initial volumePf final pressureVf final volume Boyles Law and Human Breathing Boyles law may be applied to explain how people breathe and exhale air. When the diaphragm expands and contracts, lung volume increases and decreases, changing the air pressure inside of them. The pressure difference between the interior of the lungs and the external air produces either inhalation or exhalation. Sources Levine, Ira. N (1978). Physical Chemistry. University of Brooklyn: McGraw-Hill.Tortora, Gerald J. and Dickinson, Bryan. Pulmonary Ventilation in  Principles of Anatomy and Physiology  11th edition. Hoboken: John Wiley Sons, Inc., 2006, pp. 863-867.

Microlending helps small enterepreneurs start businesses Essay

Microlending helps small enterepreneurs start businesses - Essay Example There are collaborative efforts between Kiva, lenders, entrepreneurs, and other players in the microfinance sector. This diversifies its reach to the global population, allowing web-based donations to be mobilized for loaning purposes. The organization of Kiva.org is unique relative to the financial purposes it serves. The microfinance combines a traditional business system with a contemporary web platform in executing its operations. The ultimate objective is to reach out to the needy entrepreneurial population and help it eradicate poverty in both the short run and long run. Kiva.org uses other microfinance players to reach out to the globe. Being a web-based microfinance, it does not necessarily need physical locations to attend to entrepreneurs. Also, working with other global microfinances further makes Kiva.org unique. Most importantly, the microfinance does not operate on a return-on-investment basis. Lenders actually donate the loan funds without expecting any returns on the loans that Kiva gives to needy entrepreneurs. The loans given by Kiva.org to entrepreneurs come from donations that are received from the lenders through the website. This essentially deviates from traditional businesses where loan funds are obtained from deposit-taking activities. On the same note, Kiva.org depends on field partners to have entrepreneurs’ profiles approved in order to qualify them for microfinance lending. The model Kiva.org uses to give loans is effective and efficient. As the situation stands, this microfinance has reached millions of entrepreneurs in need of loans. Follow-ups are also made to not only ensure that the awarded loans are put to use, but also repayments are collected when they fall due. While this model appears simple, it is actually sophisticated and functional. Personally, I think that this model would work on a larger scale. The

Nestle and the Global Issue of Water Supply Case Study

Nestle and the Global Issue of Water Supply - Case Study Example This paper will identify the feasibility of social responsibility programs and the ethical elements to be considered while entering a new market segment. 1. The case study indicates that the Nestle faces a series of challenges associated with corporate responsibility while planning its international business expansion. Nowadays, a number of international organizations are working toward the protection of various human rights and environmental sustainability. As part of their global operational strategies, some organizations strongly argue that access to water is not a matter of choice; on the other hand, it is a basic human right which insists that water should not be bought and sold. Hence, Nestle considers water supply as one of the most serious issues to be resolved in relation to its position in the global bottled market. In order to overcome such issues, the company has recently planned several social responsibility programs in its marketing strategy. By practicing social respon sibility programs as part of marketing strategy, a company can attain a number of potential advantages. Today, a company cannot continue its sustainably profitable operations unless it practices some sorts of corporate responsibility policies. In the opinion of DuBrin (2008), the most potential advantage of social responsibility is that it aids organizations to achieve a good market stature which sets them apart in the competitive business world (pp.100-101). In addition, such strategies may assist companies to comply with government regulations as well as the norms of other non-governmental public welfare organizations. Finally, the concept of corporate social responsibility would be helpful for a company to convince its clients that it has taken all initiatives to protect the environment and thereby to ensure public welfare. 2. Variances in ethical views among people are found to be a potential threat to multinational companies like Nestle as they need to serve a large number of d ifferent customer segments. In the view of Briscoe, Schuler, and Claus (2008), the extent of this ethical variance may be determined by a range of elements including family background, education level, economic status, and other cultural variables (pp.137-138). In countries like China and India, orthodox families would not be willing to change their conventional ideologies and hence they may not easily adapt to a â€Å"disposable culture†. It would be a cumbersome task for the Nestle to attract such customer segments because their consumerist perceptions have evolved over a long period of time. In addition, people’s education level may also be a crucial factor in defining their ethical views. The people who have attained a high level of education would be more concerned about health as well as environmental safety.

Communication Opinion Essay Example for Free

Communication Opinion Essay Effective communication plays a significant role in providing proper care for patients. According to Cheesebro, O’Connor, and Rios (2010) â€Å"Communication is sometimes defined as the process of sending and receiving messages† (para. 14). For the communication to be effective both the sender, and the receiver must understand the message. The way individuals communicate is altered according to their audience or environment. For example if an instructor is communicating through small talk his or her tone and vocabulary would differ from communicating through informational talk. The same goes for when an individual communicates with children or adults. Even though the tone and style of communication may be altered to fit the audience, the process of communication has to stay the same to be effective. Effective communication allows health care professionals to gain trust in a reluctant consumer and handle cultural differences among patients. The four basic elements of the communication process include a sender, message, receiver, and feedback. In effective communication the sender constructs a message that is appropriate for the receiver(s). According to Haycock (2003) there are three elements called the ‘3Ts’ that the sender should consider when constructing an effective message. The ‘3Ts’ are tone, tools (computer, video, note, etc. ), and tactics. It is important to think the message through before sending it to be sure it is as clear and concise as possible. In effective communication the receiver should be able to understand the message completely. The receiver may have to decode the message to gain full understanding. If he or she still does not understand the message, the receiver should use feedback to ask the sender for clarification. Feedback is an important part of effective communication because the sender learns if the receiver understood the message or not. If the receiver did not understand the message feedback allows the sender the opportunity to elucidate the message. â€Å"In short, feedback is the primary means of increasing personal awareness and establishing a shared understanding. You should give and get as much feedback as possible† (Cheesebro, et. al. , 2010, para. 23). Health care communication encompasses the four basic elements of communication. However, the basic rules of health care communication are a little more complex. According to du Pre (2005) â€Å"People are actively involved in health communication. They are not passive recipients of information† (pg. 9). Providers specifically focus on the tone and presentation of the message to ensure patients’ satisfaction. The ultimate goal in health care communication is to develop and maintain a shared understanding between health care professionals and patients. Physicians may use the biomedical or biopsychosocial model when communicating with patients. With the biomedical model, physicians use short and to-the-point questions or statements. This limits the patient input, which can cause the patient to feel dissatisfied with the care or diagnosis. The advantage of using the biomedical model is that it will save time. Although the biopsychosocial model does not save time, it is more effective when communicating in the health care setting because it focuses more on patient’s feelings. This reduces the risk of malpractice lawsuits, therefore saving money in the end. Whether health care professionals use the biomedical or biopsychosocial model, they will still encounter reluctant consumers. A provider may encourage a reluctant consumer to communicate candidly by validating the patient’s concerns, uphold complete honesty, and share plenty of ideas or information. When a consumer is reluctant, he or she can have a bad attitude and less willingness to listen. To encourage the reluctant consumer to communicate candidly it is extremely important that the provider maintains patience yet remain slightly persistent. The tone and presentation delivered by the provider makes a significant difference when persuading consumers to communicate openly. A patient may be reluctant to share open communication with a provider because of cultural differences. Some individuals feel extremely strong about their cultural beliefs, which can make it difficult for physicians to discuss cultural differences with patients. Providers generally share the same main goal, which is to help improve patient’s health. When the patient’s cultural beliefs go against certain tests and treatments it can sometimes prevent providers from doing reaching this goal. When providers cannot help improve patient’s health it an be very difficult. However, providers must respect patient’s wishes. â€Å"To be effective, health communicators must be concerned enough to pay close attention to people’s behavior and knowledgeable enough to recognize cultural and personal preferences that make people different† (du Pre, 2005, pg. 8). Barriers can arise in health care because of reluctant consumers or patients with strong cultural beliefs. Effective communication through the sender, message, receiver, and feedback can aid in breaking down these barriers. Once patients and providers can break down barriers it permits more open discussions and proper health care. Communication, especially in health care should be thought out, sensitive to feeling, clear, concise, and appropriate. According to du Pre (2005) â€Å"Communication, then, is an ongoing process of sharing and creating meaning. The challenge is not merely to put thoughts into words, but to cooperate with others in developing a shared understanding of what is happening and what it means† (pg. 10).

Capital Punishment Is Barbaric Essay -- Anti Death Penalty Essays

Who are we, any of us, to decide whether or not the man standing next to us, murderer or otherwise, is â€Å"no longer fit to be among us†? Capital punishment is used for such crimes as treason, murder, terrorism, kidnapping, and even for perjury causing the execution of an innocent person. It has been debated for years, whether or not the death penalty is just. And over two-thirds of the countries in the world have disallowed any form of government from practicing the death penalty. In the Eighth Amendment of our Constitution it is stated that cruel and unusual punishments, such as death, shall not be inflicted upon a man. The insertion of this small statement in one of the documents that our country was built upon is proof of man’s ability to recognize that there is indeed a line to be crossed when it comes to punishment. Yet somehow, man’s actions show a complete disregard for this part of our Constitution. Eye for eye, tooth for tooth, life for life. If this is the conclusion that the majority of our society comes to, then why do they teach their children differently? From day one it is impressed upon the majority of young minds that it is not acceptable to hit someone just because they hit you. So when suddenly at the age of eighteen, people in the United States can be charged with murder and put to death, it’s confusing wondering what it is that has changed. It is against all human rights to deny any man or woman of their life. Other than the moral reasons to abolish capital punishment, there are always the possibilities of wrongful conviction or mental illness. There is no proof that the death penalty is at all a preventative measure against murder, so why go so far as to kill another human being? Within the last 38 year... ...death-penalty-and-innocence http://www.amnestyusa.org/our-work/issues/death-penalty/us-death-penalty-facts/death-penalty-cost http://www.deathpenalty.org/article.php?id=53 http://crime.about.com/od/death/i/dpissue1.htm http://www.deathpenaltyinfo.org/crimes-punishable-death-penalty#BJS http://deathpenalty.procon.org/view.answers.php?questionID=001000 http://law2.umkc.edu/faculty/projects/ftrials/conlaw/deathpenalty.htm http://www.openbible.info/topics/eye_for_an_eye http://www.deathpenaltyinfo.org/innocence-and-death-penalty http://deathpenalty.procon.org/view.source.php?sourceID=006946 https://death.rdsecure.org/article.php?id=42 http://www.amnestyusa.org/our-work/issues/death-penalty/us-death-penalty-facts/death-penalty-cost http://abcnews.go.com/TheLaw/story?id=3259389&page=1 http://www.deathpenaltyinfo.org/lack-lawyers-blocking-appeals-capital-cases

Markerting Concept Coca Cola

This is assignment will require to explain the underlying principles behind the main marketing theories, it will also require an in-depth application, analysis and evaluation of a good or service that is currently available both in the UK market and in the international market. The Product that will be analyses within the assignment is The Coca Cola Company (CCC). [pic] â€Å"Business idea or philosophy based on the importance of profit, consumer satisfaction and the welfare of the general public. † [5] Collin, P (1997)The Coca Cola Company is one the biggest successful soft drink company that offers 3,500 various diverse products to over 200 countries worldwide. The company originated in 1889 by pharmacist Dr John Pemberton. Dr Pemberton carried out a jug of Coca Cola syrup at his Jacob Pharmacy in Atlanta USA. [3] Marketing Mix Marketing mix can be defined as the combination of elements in an organisation’s offering the market; ‘offerings’ being either pr oducts or service. These elements were identified as Product, Price, Place and Promotion in early versions of the mix. As result, they are known as the Four Ps. [pic] [1] (2008).Portfolio. Product The marketing mix combines many factors, but consumers view marketing effort in more tangible terms of the product. It is important for marketers to recognise that much of the ‘want-satisfying’ nature of the product is derived from consumers perceptions. The true nature of the product is how the consumer perceives it, and not what the company would like it to be. CCC product first started in 1886, when they were originally made as soda fountain drink. The company has now expanded over to 3,500 diverse product (see picture above). They offer a wide range product form soft drinks to tea drinks to bottle water.The typical famous packaging of red and white CCC products is a world recognised. The coca cola company is the most sold soft drink across worldwide. Its not only sold busi ness to business (b2b) such as sold in restaurants, pubs and convenience stores but also sold business to consumer (b2c) such as supermarkets, vending machines and other service shops. [3] Price Price is a potent element of the marketing mix because of its direct impact on customers, the company and the economy. To the consumer, price is a major indication of quality and an important factor in the decision making process.For CCC, the price at which the product is sold represents the means of recouping cost and making profit. There are various ways to price coca cola product, depending on the retailer. Supermarkets may put coca cola on promotion one week and then Pepsi the following, as they always like to stay one step ahead of their competition. It is a way to keep consumers on their toes. There is no set price for CCC, but usually the prices are based on growing rates. [8] p27 Place Place concerns activities need to move the product from the seller to the buyer and its origin is i n the word ‘placement’.The coca cola company sell their various products over numerous countries worldwide. They have more brand products than Pepsi, Tango RC Cola put together. Although coca cola produces the product, they cannot be held responsible how the products are distributed across the countries. They can only rely on the suppliers following the strict guidelines set out by coca cola. [8] p31 Promotion Promotion is perhaps the element of the marketing mix that is most subject to variation. For some product it may play a minimal role, but, for other, marketing strategy may be almost entirely based on promotion.In consumer markets, promotion often has the highest budget allocation of all mix elements. For this reason it receives much attention as a marketing function. CCC promotional strategies are to make the consumers think they have control over what they are drinking and accomplishing there needs of thirst. On each bottle, coca cola encourages consumers to go to their website to learn more about hydration, sweeteners and taste. In order to boost consumer usage, CCC have taken their product to foreign markets and increased their profit margin.This was also done as they had home market competitors such as Pepsi, going international will make there brand more recognisable. CCC believes in forceful advertisements, branding and market segmentation has been a big accomplishment to CCC. Since the early 70’s they have always exposed themselves as fun, loving, playful brand to have an international appeal. [8] p29 In 1887 Coupon were first made to promote coca cola [pic] [2] (2012). 125 years of sharing happiness Customer Relationship Management CCC cannot succeed or grow unless they can serve their customers with a better value proposition than the competition.Measuring customer loyalty can accurately appraise the weakness in CCC proposition and help to formulate improvements. In fact, attempting to measure customer satisfaction and facto ring research information on satisfaction studies into future marketing strategies is one of the fastest growing areas of marketing research. Customer care is fundamental to the concept in customer relationship management (CRM). High quality customer care is the key to achieving coca cola objective confronting all competitive firms trying to apply CRM principles, such as: ? Minimising customer turnover. Attracting new customers. ? Retaining customers over the long term. ? Improving profitability. ? Enhancing company image. ? Improving customer and employee satisfaction. With a strong CRM team, coco cola are still strong as ever, they evaluated every feedback they receive from their customers with shows they are always trying to meet the consumers needs by not only improving for the future but to keep up with the current trends. [8] p120-123 External Environmental Trading environment analysis requires CCC to look beyond its immediate market to its wider trading environment.One helpfu l abbreviation in analysing the trading environment is PEST. The initial letters stand for the Political, Economic, Social and Technological environment. The Political environment includes possible changes to law and regulation governing the markets in which coca cola is operating. Possible changes in government policy, such as new legislation or regulation of food and drinking products. Or even government involvement in labelling and advertisements. If all this was to be changed and affect coca cola, it will create more operating expense and reduce the profit margin.The Economic environment refers to trends in the world economy, and those in particular national market. CCC must be particularly to those that most affect its own business. As CCC is trading worldwide, the range of economic indicators, which it tracks, might include: ? Contracts with other soft drink industries. ? Maintain a Profitable investment in communities worldwide. ? The United Kingdom has recently experienced a n economic recession. This period of negative growth includes higher unemployment, inflation, and cost of living expenses while consumers are experiencing lower disposable income and purchasing power. CCC has been very successful in helping other nations grow and become economically stable by investing millions of Pounds back into the countries in which they are operating. The Social Environment refers to trend in the structure of society and in behaviour and is the focus of much of what is called market research. CCC have developed numerous products to suit consumer’s trends. For example, a lot of consumers are health conscious, so bringing out diet coke encouraged them to drink the brand. However, a lot of people saw the drink very girly so it soon was perceived as girls drink, as there’s no calories involved with the drink.Soon coca cola brought out Coke Zero, a similar drink but for men. It has now become one of the best selling drink worldwide. CCC are continuing to follow and keep updated with the product development and marketing for healthy choice obtainable. The Technological environment is that concerned with the use of raw materials, production processes and finished products, and particularly with innovation. Such as CCC is the soft drink industry; the development of a plastic material has reduced the use of glass bottle dramatically. CCC also have threats technological.For this, they implement more investments in their research department so they can progress monitoring of the sales, production and delivery process between themselves and other soft drink companies’. [7] p18-19 Purchase Decision There are three way of purchase decision for CCC: Straight re-purchase = this is the most frequent type of purchase. The consumer repeats – buys a CCC product purchased on previous occasion. This occurs most frequently in circumstances in which a consumer is loyal to a brand and is reluctant to try an alternative.Modified re-purc hase = this occurs when a consumer needs to change their behaviour. This might be because the habitual brand is out-of-stock and a near substitute is selected; it might be prompted by the changed needs of the consumer; it might be promoted by the updating of an existing product; it might be prompted by promotional activity by a competing product. New purchase = this refers to that category of purchase, which is being made for the first time. Here promotion plays a key role in stimulating demand for products, notifying consumer of their availability, and in reassuring consumer about their purchase. 7] p57 Competitive Environment The competitive environment affects the commercial prosperity of a company. Many UK manufactures in industries like steel and textile have experience intense competition from foreign product. Management team must be alert to potential threats from cheaper import or substitute products and establish exactly who their competitors are and the benefits they offer to the marketplace so they can compete more effectively. [8] p17 Two indicator of enormous importance to a management teams are market share and market growth.Market share is a term, which refers to the proportion of total sales for one product group, which is, enjoy by a particular brand. According to Stephen Page book to Induction to marketing CCC enjoyed 58 per cent share of the total sales of cola drink in the UK in 1992. According to Best Global Brand CCC is ranked number one, valued just over $71 Billion. Leaving their main competitors Pepsi ranked at number 22nd, only valued at $14 million. [6] Buyer Behaviour CCC needs to know when, where, how and why soft drinks are purchased.They need to know who is making the purchase and what factors influence those decisions. In particular, they examine buyer behaviour to look for patterns, which may give a clue to future behaviour, as well as explanation for the existence of those patterns. Buyer term refers not only to someone who is buying for own consumption, but also to anyone who buys on behalf of others. For example, it could be an adult of a household buying on behalf of a child. Buyer behaviour in business-to-business market is an area that has not been as well researched as consumer behaviour.First it is because these markets are often much smaller than consumer markets, and would not therefore justify the production of off-the-shelf data by commercial agencies. Hence not as much research has been undertaken. Secondly, industrial buying decision-maker has been more difficult to research and categories than consumer. However, interest is now growing in the subject. [7] p56 Market Segmentation Marketing segmentation is the analysis of total demand in a market into its constituent parts, so that different sets of consumers, with distinctive needs and behavior patterns, can be identified.Market segmentation is defined as: â€Å"The process of breaking down the total market for a product or service into dis tinct sub-group or segments, where each segment might represent a distinct target market to be reached with a distinctive marketing mix. † [8] Lancaster G & Reynolds P (2002). Marketing made simple p38 To improve opportunities for success in a competitive marketplace, marketers must focus their efforts on clearly defines market targets. The intention is to select those groups of customers that the company is best able to serve so that competitive pressure is minimized. The advantages of CCC target marketing are: Marketing opportunities and ‘gaps’ in a market may be more accurately identified and appraised. ? Product and market appeals can be more finely tuned to the needs of the potential customer. ? Marketing effort can be focused on the market segments that offer the greatest potential for the company to achieve its objective. Previously in the 1960s, CCC made only one soft drink and proposed it at the entire soft drink market. But now CCC offers thousands of di fferent products to market segments based on diverse consumer preferences for flavours and calorie and caffeine content. CCC offers established soft drinks.One can see the many dimensions of CCC product line and how specific the marketing mixes have to be to stay competitive among other businesses. [8] p39 Market Planning At one extreme are those that plan everything down to the smallest detail, and adhere rigidly to the plan document, even when it does not appear to be working, perhaps because the plan is based upon inaccurate information or incorrect assumption. In an ideal situation, the evolution of an organisation marketing strategy and tactics will be top-down, bottom-up process; that is, one, which involves staff at all, levels from director to office junior.It will be an integral part of the organisations operation, and not simply a panic reaction to a crisis. It will be flexible enough to permit immediately workable ideas to be put into practice, without waiting for the fin al plan to be drawn up. It should not be cast in tablets of stone; if circumstances change during implementation of the plan, then the plan must change to. [7] p232 International Marketing from Domestic Marketing Companies that only ten years ago might have identified their main competitor as major domestic rival are now just as likely to refer to an company inEurope, USA or the Far East. Some organization outgrew their home market years ago, and now make most of their money outside their original national boundaries, to that extent, Corporations like CCC have become almost stateless, owing no allegiance to any particular country: their markets are global. International marketing does not differ fundamentally from domestic marketing; the same principal are involved. It differs only in that overseas markets, being both further away and containing consumer from other cultures, pose a higher degree of risk than those of known markets.Successful entry into an overseas market thus requir es even greater care and attention to planning. Ironically, most company enters oversea markets because they have surplus production that they want to dispose of. If, however, a business cannot sell its products at home, it is unlikely to be able to do so internationally. There is world of difference between simple exporting, and a proper approach to international marketing. [7] p216-217 For CCC, selling oversea is attractive because it enlarges their market beyond the confines of the nation state.However, there are other benefits too, including: ? Opportunities for growth, higher earning and higher profits. ? The spreading of risk, by reducing dependency upon any one national market. ? The spreading of fix cost across increases sales. ? Competitors’ brand can be attacked in their own home market. ? An CCC competitive edge is sharpened, by it being required to compete with the best in the world. ? The contribution to CCC feel good factor if it succeeds. Conclusion CCC believe s to drive the brand to the fullest success it can go.It will adapt to any changes for new products if it requires to society and consumers Sometime for consumer product change is good for international marketing. It is vital that the right product is made to suit consumers’ preference. CCC soft drinks did not appeal to the Japanese market; this meant CCC produced a product that the Japanese, Asian market would prefer. This was Asian tea, English tea, coffee and fermented-milk drink. Coke zero was brought out for the attention of men who where health conscious. Coke zero sounded less feminine like diet coke.CCC has shown that they will continue altering, improving and producing new ideas to attract to local taste. The CCC are always one step ahead of their game with their marketing effort. This has led them to profit throughout the years of developing into a billion dollar company. Their belief of being the best soft drink company worldwide has been their biggest accomplishme nt. CCC are not only involved with the best advertisement and marketing soft drinks, but also a difference in every corner of the world in which they operate.The Coca-Cola Company strives to go beyond simple marketing and reach into the hearts and lives of consumers. Bibliography [1] (2008). Portfolio. Available: http://www. thecoca-colacompany. com/citizenship/portfolio. html. Last accessed 25th Jan 2012. [2] (2012). 125 years of sharing happiness. Available: http://www. thecoca-colacompany. com/heritage/pdf/Coca-Cola_125_years_booklet. pdf. Last accessed 1st Feb 201 [3] (2012). Heritage. Available: http://www. thecoca-colacompany. com/heritage/ourheritage. html. Last accessed 1st Feb 2012. [4] (2012). Product Line. Available: http://www. hecoca-colacompany. com/brands/brandlist. html. Last accessed 1st Feb 2012 [5] Collin, P (1997). Dictionary of Marketing. 2nd ed. Middlesex: Peter Collins Publishing. p129 [6] Interbrand. (2011). Best Global Brand. Available: http://www. rankingth ebrands. com/The-Brand-Rankings. aspx? rankingID=37&year=368. Last accessed 1st Feb 2012. [7] Page, S (1995). Introductory Marketing. Cheltenham: Stanley Thornes LTD. P18- 19, 40, 43,56-58, 72-76, 232-234 [8] Lancaster G & Reynolds P (2002). Marketing made simple. Oxford: Butterworth- Heinemann. P14-18, 27-31,38-39, 120-123

Feasibility Study Essay

This Feasibility Study was made possible by the guidance, supervision, cooperation and participation of the following: To the Almighty God who always looks up and secures the safety of the preparers in doing this project. To our parents who always guide and give words of wisdom to inspire us in doing our best in preparing the Feasibility Study as well as giving their both financial and emotional support. To our beloved intelligent Adviser and Business Plan Professor, Ma’am Ma. Rona D. Sahagun, who has greatly shared her knowledge to us with patience and diligence in helping us meet the necessary works for the completion of our Feasibility Study. To the Preparers, themselves who have given lot of efforts and consumed so much time to make the completion of the feasibility study be possible and successful within the given time. Together, we sincerely acknowledge and give thanks the person/s mentioned above who have brought the success of doing this Feasibility Study. We are very grateful for this wonderful accomplishment. Introduction We are in the business of building and strengthening relationships through the art of transforming stuff’s. A specialty store that primarily provides personalizes materials and services. We choose this kind of business primarily because we want to express our ideas through craft of making customized things. We help our clients to make they wants be possible as it is. We named this business â€Å"CLASSY GALORE†. CLASSY GALORE is a possessing elegance, the attribute of being tastefully designed, decorated and maintaining refined grace and dignified propriety. A deeper, more meaningful word for ‘cool’, because it is the result of your creative concept which is different from others. The uniqueness of â€Å"Classy Galore stuff† comes from our own composition and the suggestion coming from our beloved target markets. We are accepting opinions, adding details on stuff’s for a better outcome for its aesthetics. The colorful atmospherics and collatera ls of â€Å"CLASSY GALORE†, its innovative, fashion-forward and fun, and the excellent and personalized service of its staff captured the hearts and purses of the market. Mission The CLASSY GALORE mission is to execute our customers design and ideas in order to make it possible. We are also committed to provide customers with wide range of high quality product. It will give friendly prices, hassle free and fast transaction. Moreover, it also guarantees that our entire client will be given outmost respect, love, attention and service. Vision CLASSY GALORE will be one of the most visited shop in our country and in the succeeding year it will expand and be known to other places. Furthermore, it continuously values convenience and long-term relationship with its customers. Objectives 1).To receives a 50% profit margin within the first year. 2).To provides total quality of a customer’s desire. 3).To expands our business in three (3) years. 4).To patronize by people particularly in San Pablo City Laguna. Strategies 1).Our clients are free to suggest their ideas or details on the stuff that they want to personalized. 2). More revenue with lower cost (purchased more to earn discount) 3). Offering membership, SUKI stamp (redeemable for a period of time) Product/Service Description * Our compositions are made from the raw materials that already exist and are possible to enhance. Example: t-shirt (plain) Output: we put prints, sequence, patches etc. ( for adding those materials it end up to a vibrant one) * Items are sold through directly visiting our shop. * They purchased those products in our store because we offer affordable prices that have the assurance of a good quality. * Our pricing method is based on the materials used. * By our friendly interactions with the buyer will make them satisfied. Marketing Strategy Our marketing strategy will not exceed 5% of our annual gross sales. Marketing will be via: * Direct visiting and phone calls – free shipping if ordered by 2pm central. * Advertisement postcards, pliers * Business Cards * Word of mouth Sales Strategy Our key to sales strategy at â€Å"CLASSY GALORE†, will be a great buying experience, every time. Once a customer comes in the door, they will be greeted and assisted as much or as little as they wish. Some customers are uncomfortable with lots of personal attention; others expect it. Em’s experience as a student has taught her how to read the subtle signs that tell her what a customer is seeking when they enter. All customers will be offered reading materials while they shop, and we will have comfortable chairs for friends to sit in while waiting. Our sales goal is to generate repeat business and strong word-of-mouth advertising based on this great buying experience. Word of mouth in new apparel stores tends to spread to family, friends, co-workers. Target Market and Customer Characteristics â€Å"CLASSY GALORE† is a customer purchases are occasion-driven and include birthdays, anniversaries, thank-you’s, get well wishes, congratulations, and employee recognition. Customers tend to be those without the time or desire to assemble their own customized gifts. Part of the purchase process is therefore a need for convenience and for imaginative contents that make people say, â€Å"I wouldn’t have thought of that.† Customers can be found across San Pablo City, but individual repeat clients tend to be men and women, indicating that they have busy lives and need gift solutions that are meaningful and yet convenient to purchase. Repeat business clients are often in service businesses, such as students, employee or just an ordinary people. Late November through December is expected to be one of the busiest times of the year for â€Å"CLASSY GALORE†, because businesses purchase holiday gifts at that time.† CLASSY GALORE†, location near downtown, where many business offices are located, makes quick deliveries possible. CLASSY GALORE’s, greatest potential for increasing its client base is the business sector, where it can be promoted as a convenient, personal (yet appropriate), and high-quality tool for customer care, and employee recognition. CLASSY GALORE will not overlook the potential of its individual clients, however, promoting itself as a solution for those gift-giving times that require a personal touch.

Analysis of Newspaper Article Essays

Analysis of Newspaper Article Essays Analysis of Newspaper Article Essay Analysis of Newspaper Article Essay Exerting day-to-day is good to a person’s wellness. While many people exercise for this ground. they are seeking methods to better endurance and public presentation. In an effort to offer lastingness and better endurance. athleticss drink makers have started to add protein to their merchandises. Sports drinks improve public presentation during drawn-out exercising because of two cardinal ingredients. saccharides and Na ( Preidt. 2006 ) . The saccharides provide the fuel and the Na AIDSs in keeping unstable balance. While athleticss drinks may be helpful during exercising. added protein may or may non increase public presentation. Gatorade and Accelerade athleticss drink companies sponsored two surveies to find if this is true. One survey thinks that adding protein additions public presentation. the other does non. Type of statistical process used Sometimes persons are cognizant of the experiment and may non be honest about the consequences from the trial. In this trial. experimenters were seeking to avoid the placebo consequence. The placebo consequence is when people improve because they think that they are having utile intervention ( Bennett. Briggs. A ; Triola. 2003 ) . To govern out the possibility of the placebo consequence. the jocks were told that some of the drinks will incorporate protein ; they were non told which 1s. The placebo consequence would change the trial and the consequences would be biased because the jocks would claim public presentation betterment. believing that their drinks contained protein. When utilizing a placebo. the jocks must cognize that the drinks may or may non incorporate protein. But. they must besides cognize that they will non be able to state the difference in gustatory sensation. The placebo appears to be the same but lacks the active ingredient ; in this instance there was no protein nowadays in some of the drinks. The participants were non cognizant of which drinks had protein. therefore their replies would more likely be existent. The surveies The surveies used 10 trained bicyclers to find if adding protein to athleticss drinks would increase public presentation and endurance. In the surveies. the bicyclers did non cognize which athleticss drink they were devouring. In both surveies the bicyclers were given one of three drinks. They were either given a regular athleticss drink. one with protein added. or a placebo. This test was taken on three different occasions. Findingss The Canadian survey. sponsored by Gatorade. found that adding protein does non better exercising public presentation ( Preidt. 2006 ) . Martin Gibala was the lead research worker for this survey. Of the three athleticss drinks. the consequences showed that athleticss drinks overall did better public presentation when compared to the placebo. But. the survey besides showed that the athleticss drink with the protein was no more good than the regular 1 ( Preidt. 2006 ) . Gibala states our survey shows that protein confers no public presentation benefit during? real-life’ exercising when jocks consume sufficient sums of athleticss drinks. While the Gatorade survey does non believe that protein additions public presentation. Accelerade’s survey provinces otherwise. Accelerade’s athleticss drink contains saccharides. Na. and protein. The jocks in their survey lost about 2. 5 per centum of their organic structure weight through exercise-induced perspiration. Harmonizing to the research workers for this survey. Accelerade with protein rehydrated the jocks 15 per centum better than those imbibing Gatorade and 40 per centum better than those imbibing apparent H2O ( Preidt. 2006 ) . Appropriateness of findings Because the bicyclers in the surveies were trained and all received the same drinks. I think that the consequences are inconclusive. Gatorade’s consequences province that adding protein does non better public presentation while Accelerade’s consequences are non given. Accelerade’s study merely states that its athleticss drinks rehydrate better. but does non turn to the issue of public presentation. I think that more research should be done and untrained jocks should be used every bit good. Because more than merely trained jocks consume these drinks. a broader group should be trialed. While the survey merely addresses those trained bicyclers. its consequences may differ for other jocks. Decision When analyzing the affects of adding protein to athleticss drinks. one must look at all factors. Factors include age. weight. strenuosity. and merchandise consumed. One must besides find if the protein really increased public presentation. While Gatorade made a conclusive determination. Accelerade did non. If an jock was traveling to do a determination on whether or non to buy a protein-infused athleticss drink. he or she would non be able to do a determination based on Accelerade’s research. Mentions: Bennett. J. O. Briggs. W. L. . A ; Triola. M. F. ( 2003 ) . Statistical concluding for mundane life ( 2nd ed. ) . Boston. MA: Pearson Education. Inc. Preidt. R. Health Day News. ( Aug 2006 ) . Studies Divided on Value of Adding Protein to Sports Drinks. Retrieved September 4. 2006 from hypertext transfer protocol: //www. medicinenet. com /script/main/art. asp? articlekey=63522.

Individual Essay Example | Topics and Well Written Essays - 1250 words

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If You Need Love, Get a Puppy - Case Study Example Notable issues related to the Court’s accounting practices and financial reporting were identified during the audit process such as, a) misstatements and missing documents or signatures on paid receipts for misdemeanor traffic violations, and b) missing cash deposits for ticket revenues. The observed misstatements and the incorrect filing of documents are considered as immaterial since most of the inconsistencies are insignificant and unintentional. However, it is best to practice a tighter control on documentation of receipts to allow accuracy and transparency of government records. On the other hand, I found out that some payments for traffic violation tickets were marked as paid in cash in both the receipt book and on the sheriff’s computer records but do not reflect on the bank deposit. Possible explanations include the inadvertent mixing of the collections the previous day to the next transaction day due to time constraints. To correct this issue, I am recommending that the cash payments should be deposited to the bank not later than a week after the original transaction date. To properly conclude the auditing process, I will be further investigating the ticket revenue records for any missing cash deposits by vouching a bigger number of samples in the coming days. Still, I am open for clarifications and reasons behind such inconsistencies as your staff has been very helpful in providing me with necessary access to records and information to essential data. Thank you for your assistance and I please do not hesitate to contact me if you have any queries regarding the

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Leadership Theories, Methods, and Tols Essay Example | Topics and Well Written Essays - 1000 words

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What Is The Multiparty System Politics Essay

What Is The Multiparty System Politics Essay Multiparty system is a system where two or more political parties dominate voting process in almost all elections at every stage of government. This results in almost all elected offices being members of one of the two or more major political parties. In a multi party system, one party typically holds the majority of the sits in the parliament and mainly known as the majority party while the rest are minority parties (Sarma 2007, p.1). Germany is a federal republic based on a representative democracy. German politics for instance take place in the perspective of parliamentary representative perspective. The Chancellor heads the German government. The German republic has of late experience a lot of political instability and due to the existence of more than one political party. Initially, the German republic experienced a lot of political threats due to political issues. In 1919-1933 there was what it was termed as spartacist uprising. The movement had a lot of left wing political views. The group came up from the independent socialists movement after being subjected to a lot of frustrations in the government. Currently, the question is not dictatorship or democracy but the history has put the question and reads as; socialists democracy (Dalton 1981, p. 74) On 1 January 1919, the followers of the Spartacist movement came up in an attempted revolution. At first, the move was resisted by the movement leaders. The new government reacted quickly and in a brutal manner. The government ordered the army to terminate the revolution with the help of a paramilitary group made up of the former service men. The city of Berlin came back to normalcy in two weeks time. The two leaders of the movement were executed in cold blood while in police custody (Rupnik 2003, p.237). Great movement of workers answered the call to struggle. They had a favorite slogan dubbed Down, down, down (with the government) resounded once more. According to the eyewitness, he says that he had to cross the Brandenburg procession at the gate near Tiegarten and also in front of the main staff headquarters. Most of the marchers were well armed and many trucks equipped with machine guns stood at Siegessaule. The witness says he repeatedly asked to be allowed to pass since he had an urgent task. They obligingly allowed him to pass. If the crowds had determined and conscious leaders instead of just windbags, Berlin would have been in their hands that very same day at noon (Baker 1981, p.75) Roadblocks were raised and fighting started as the Freikorps tried to bring back order. Noske was immediately given dictatorial powers across Berlin through the swift action by the government. Noske immediately ordered for 30,000 Freikorps troops to enter Berlin. By March 9th, the councils soldiers and workers decided to terminate the strike. However, this did not placate Noske together with the Freikorps. In contradiction, Noske announced that any individual who bears weapons against the government troops will be shot on sight. By the time the fighting was over, some 2000-3000 workers had lost their lives and nearly 10,000 were seriously wounded. On the same month, the communists party was murdered in a police station while attempting to escape (Zielonka 2003, .p 200). These events give us the picture of how multi party system can lead to political instability in any country. Germany experience a lot of unrest during the First World War then it was also affected by political unrest in 1920s. At this stage, Germany was yet to experience more of political storms for decades (Mattox 2001, p. 35). Recently, in 2005, a general election was held and was highly competitive. The same elections led to the Left Party coming up as a force to the left of SPD (Schweitzer 1995, p 244). Concurrently, the country is going through an increasing level of trade union militancy. This trend gives the impression of a growing malaise inside the German society as a layer of youth and workers look for an alternative (Rachwald 2000, p. 40) The strike to demand for higher wages in the public sector and the coming up of a newly created Left Party in the Western part of the country have covered the larger portion of the political scene in the country of late (Jones 2005, p.11). Whereas the Chancellor Angela Merkel with her Grand Coalition of Christian Democrats (CDU) and Social Democrats (SPD) pride themselves on issues concerning economic growth as well as the reduction in the figures of un-employment with tens of millions of German working class citizens living in a different reality (Pedley 2000, p. 62). In contrary to some of the European countries, the German real wages have fallen drastically in the recent years. In various economic sectors without strong unions even the most absolute level of income has considerably reduced. The process of labor casualization is going on. Millions of working poor citizens cannot sustain themselves with the wages and have to look for or ask for more welfare benefits (Collier 2003, p.13). Hessen is the worst hit area of Germany by the political crisis. This state in the heart of the country with a population of six million inhabitants, the local Christian democrats had got overall majority seats with more than 48% of the votes cast in the year 2003. CDU used the position to come up with a neoliberal attack. This year, the January elections were highly competitive and it was a tough race between the CDU and SPD (Schofield 1998, p. 267). This is significant because the CDU in Hessen is known to be notorious for being especially reactionary and when it was only two weeks before the elections, they that they would not win. This led to the launching of a vicious and desperate racists and anti-communist operation, arguing that if the left were to be elected to legislature and possibly take in a regional government would gradually change Hessen into another Stalinist state in Germany (Roberts 2003, p 91). This reactionary propaganda failed to get the needed effect. It was followed by a huge liberal operation of posters with catchphrases such as freedom or socialism. However, it failed to win most of the two traditional bourgeois parties. On the other hand, the greens and SPD who had stated that they were intending to come up with a coalition in the region also failed to capture the majority seats between them and therefore had to rely only on six members of parliament elected on the Die Linke party to get the regional SPD leader (Siaroff 2009, p. 202). The Hessen case for instance, the need for Deutsche Telekom re-nationalization with compensation based on the proven need, was highly accepted by Die Linke conference during the last summer without any resistance at all (Fairclough 2002, p 123). All these events in Germany were dictated by the countrys political climate. The political climate in Germany has proven beyond any reasonable doubt that a multiparty state is likely to realize political turmoil because of the misunderstanding between the party leaders. Another country in Europe that experiences a lot of polital instability due to multiparty system is Ireland. These two countries have become the central focus in Europe due to the nature of their party organizations. Ireland is an independent democratic nation with a parliamentary system of government. The president is the head of state and mainly ceremonial. He is elected for a term that lasts seven years. The current president is called Mary McAleese, who is serving her second term after taking over the leadership from President Mary Robinson (Prager 2009, p. 133). So far, the Irish politics remain dominated by two main political parties that came up out of the countrys worst civil war in early 1920s. Those who resisted the 1921 agreement that separated the island (Boyce 1995, p.76) formed the Fianna party. Although the opponents of the treaty lost in the war, Fianna soon became the countrys biggest political party. The countrys second largest party is called Fine Gael. Other significant parties include the Greens, Sinn and Labor (Foley 1992, p. 20). The May 2007 general elections brought the countrys largest party Fianna and its leader Bertie back to leadership in a coalition government for un-expected five-year term. Members of the coalition who joined the leading party were the Green party as well as the progressive democrats (Boyland 1990, p. 30). In early 2008, the countrys president announced his intentions to resign as the president. On April the same year, a new party leader was elected and assumed office in May. All these events played a major role in shaping the Irish political landscape. However, in June 2009 Fianna suffered the biggest defeat through the European and local elections. Fine Gael, independent and Labor parties got healthy margins (Farrell 1978, p.29). In the referendum that was held on October the same year, the voters approved the Lisbon treaty and European Union 33% and 67 % respectively. The politics have however made the popularity of the current government to decline because of the poor economic performance (Penniman 1989, p.45). In Northern Ireland, the conflict comes out of the history of the British rule. The historical animosity between the Protestants and the Catholics with various armed political efforts to unite the country with other parts of the island. Republican and Nationalists groups were looking for a united country whereas the unionists and loyalists want the country to remain part of United Kingdom (Richard 1992, p.47). After many years in war by the Loyalists and the Republicans paramilitaries especially the provisional Republican Army of Ireland, the Irish and the British governments agreed fro a PIRA ceasefire in 1994, which was then followed by the famous U.S Good Friday treaty in 1998 (Cox 2006, p. 60). The GFA came up with a power sharing executive and assembly to serve as the local government of Northern Ireland. The countrys assembly had 108 elected. The main political parties in Northern Ireland are the Democratic Unions Party (DUP), Sinn Ulster Unionist Party (UUP), Fein and the Social Democratic and Labor Party (Stephen 2005, p.200).

Eddie George :: essays research papers

The question for my report is, What impact has Eddie George had on sports. Eddie George played a big role in the world of football. He and Steve McNair led the Tennessee Titans to the Superbowl, but they lost. Eddie George was 8, just another young kid on the neighborhood playground who fantasized about winning the Heisman Trophy, when his mother, Donna, began to get his life in the order she wants him to grow up in. "Eddie would never stop," said Donna's mother, Jean McCarthy, whose yard in suburban Abington Township, served as one of her grandson's playgrounds. "His friends would be saying, come on, Eddie, we gotta rest, we gotta rest, but Eddie would say, no, no, we gotta play, we gotta play. "He was always running," Jean McCarthy said. "No surprise to me he turned out to be a running back."(7) As Eddie was growing up, he put team goals before his. He wanted to play football, he wanted to go to college by playing football, he wanted to win the Heisman Trophy, and he wanted to play in the pros. His mother Donna said, " to fulfill those goals, you have to build up your character." She was the "architect" in the family. Eddie, 22, and his sister Leslie, 25, who works for an insurance company in suburban Philadelphia, grew up in a single parent household, after their mother separated in 1980 from their largely absentee father, also named Eddie. They were later divorced, and Donna said that Eddie's relationship with his father remains distant. (5) However, "the single- parent" is misleading for despite the circumstances, Eddie and his sister were reared in a structured, loving and religious environment, not only by their mother, but by her parents Fred and Jean. Jean usually was there to help during the years that Donna worked two and sometimes three jobs. She was determined to do more than make ends meat. Their mother was a very busy woman; for the first nine years of Eddie's life, she was a production manager at Ford Aerospace during the day and a fashion model during the night. Later that year, she joined TWA to be a flight attendant and she left Ford Aerospace. In later years as her children became more expensive, she also took on extra work as a product importer and banquet caterer. Donna didn't do the fashion shows every night, but when she did, she used to take Eddie and Leslie to work with her and have them finish their homework until it was time to go.