The Bell Jar (1310 words) Essay Example For Students

The Bell Jar (1310 words) Essay The Bell JarEsther and PatriarchyThe Bell Jar, which is written by Sylvia Plath, indicates that patriarchal society has many effects on women. Men have power over women in both direct and indirect ways. In this paper, I would like to concern about Esther and patriarchy. Men use their power directly to oppress Esther. Also they use power indirectly to set up social values and sexual stereotyping which have many effects on Esther. To begin with mens power that affects Esther directly, there is the issue of sexual discrimination that is shown obviously in the novel. In the patriarchal society, men are in-control. Also, men have women in their power. Women are oppressed by men. As for Esther, men have many effects on her life. There are many men who oppress her. Firstly, Marco, who falls in love with his cousin, has almost raped her. He cant have his wish fulfilled because his cousin is going to be a nun. Esther doesnt have any idea that a man who falls in love with his cousin will see her as a material. He curses the word slut at her. She is very disappointed. The thing he does with her is one of the causes that make her break down. We will write a custom essay on The Bell Jar (1310 words) specifically for you for only $16.38 $13.9/page Order now Secondly, Irwin, whom Esther meets at the library, doesnt have responsibility. Esther wants to get rid of her virginity. Thus, she decides to seduce Irwin because of his qualities. He is the professor and already has a girlfriend. I felt the first man I sleep with must be intelligent, so I would respect himI also needed somebody quite experienced to make up for my lack of itThen, to be on the safe side, I wanted somebody I didnt know and wouldnt go on knowing (P.186). After Esther sleeps with Irwin, she has hemorrhage and must go to see a doctor. Irwin makes her feel disappointed because he isnt responsible for the bill for doctors curing and checkup. Instead of feeling guilty, he asks her to see him again. Thirdly, Doctor Gordon, who is a psychiatrist, hurts Esther by using shock treatments. What Esther really wants is warmness, but Doctor Gordon doesnt give it to her. He diagnoses her illness and uses the method of curing without concerning her mind. Then something bent down and took hold of me and shook me like the end of the world. Whee-ee-ee-ee-ee, it shrilled,, and with each flash a great jolt drubbed me till I thought my bones would break and the sap fly out of me like a split plant. (P.117-118). She feels terrible but she doesnt dare to tell Doctor Gordon. She has to keep her feeling secret. If she doesnt do like that, she might have much more shock treatment. Dr. Gordon: How do you feel?Esther: All right But I didnt. I felt terrible. (P.118)Esther goes to see Doctor Gordon in order to find someone whom can help her and understand her. She finds a man who tortures her. Instead of making her comfort, he hurts her body. He has the right to cure her by using shock treatment. We can see that Doctor Gordon is a man and a doctor. In Patriarchal society, he has power over Esther who is a woman and a patient. Men are able to do what they wish with Esther. Furthermore, mens power which affects Esther indirectly; there are many social values that make women have limits. Men are persons who fix womens roles and duties in the society. They set up these social values and sexual stereotyping which have many effects on Esther. First of all, women are not expected to have talent and intelligence more than men. Although women have ability to study, academic world is not a field of women. Esther cant be highly successful in her career. In the patriarchal society, men have authority. They will determine whether women can live in mens field. After my month on the magazine Id applied for a summer school course with a famous writer where you sent in the manuscript of a story and he read it and said whether you were good enough to be admitted into his class. (P.84) Though Esther studies very well, she is rejected to study in the writing course by a professor, who is a man. I think I should tell you right away, she said, and I could see bad news in the set of her neck, you didnt make that writing course. (P.93) In addition, when Esther has the shock treatment by Doctor Gordon, she feels guilty. She has internalized values, which are patriarchal values. I wondered what terrible thing it was that I had done. (P.118) We can imply that she thinks she is guilty because she has talent and ability, studies well, and wants to be poet or professor. Then, she feels that she deserves to have punishment because she doesnt suppose to stay beyond womens areas. The limitations on Esthers future ambitions because she is a woman. .uff76c6e3dad7ac9b327670994f037372 , .uff76c6e3dad7ac9b327670994f037372 .postImageUrl , .uff76c6e3dad7ac9b327670994f037372 .centered-text-area { min-height: 80px; position: relative; } .uff76c6e3dad7ac9b327670994f037372 , .uff76c6e3dad7ac9b327670994f037372:hover , .uff76c6e3dad7ac9b327670994f037372:visited , .uff76c6e3dad7ac9b327670994f037372:active { border:0!important; } .uff76c6e3dad7ac9b327670994f037372 .clearfix:after { content: ""; display: table; clear: both; } .uff76c6e3dad7ac9b327670994f037372 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uff76c6e3dad7ac9b327670994f037372:active , .uff76c6e3dad7ac9b327670994f037372:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uff76c6e3dad7ac9b327670994f037372 .centered-text-area { width: 100%; position: relative ; } .uff76c6e3dad7ac9b327670994f037372 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uff76c6e3dad7ac9b327670994f037372 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uff76c6e3dad7ac9b327670994f037372 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uff76c6e3dad7ac9b327670994f037372:hover .ctaButton { background-color: #34495E!important; } .uff76c6e3dad7ac9b327670994f037372 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uff76c6e3dad7ac9b327670994f037372 .uff76c6e3dad7ac9b327670994f037372-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uff76c6e3dad7ac9b327670994f037372:after { content: ""; display: block; clear: both; } READ: Stem Cell Debate EssayMoreover, women are expected to be wives and mothers. These are roles and duties which women are supposed to be. Social values that are established by men are prevailed peoples thoughts and attitudes toward women. Mrs. Willard said, ?What a man is is an arrow into the future and what a woman is is the place the arrow shoots off, (P.58) Mrs. Willard accepts completely the roles and duties which are fixed by social values. Unlike Mrs. Willard, Esther wants to combine the characters of housewife and working woman together. She wants to be more than ordinary housewife. I wanted change and excitement and to shoot off in all directions myself, like the c olored arrows from a Fourth of July rocket. (P.68) There is irony in the novel because no matter how Esther is great, she ends up with madness. Besides, women are expected to be virgin before they get married. In the novel, there are many parts that emphasize on the topic of womens chastity. For example, Buddy tells her not to sleep with other man until she gets married with him, but he can sleep with other woman. He has double standard. Esther cant stand with his hypocrisy and wants to leave him. As for Eric, he doesnt want to marry woman who isnt virgin. if he loved anybody he would never go to bed with her. Hed go to a whore if he had to and keep the woman ha loved free of all that dirty business. (P.64) Incidentally, her mother sends her some article that is about reserving virginity before merry. People thought that women should sleep with her husband only. Social values in the patriarchal world, women will be condemned when they do wrong, but men wont. of course they would try to persuade a girl to have sex and say they would marry her later, but as soon as she gave in, they would lose all respect for her and start sa ying that if she did that with them she would do that with other men and they would end up by making her life miserable. In the patriarchal society, men are powerful. All social values come from men. They determine what women can do and what women cant. They want women to be virgin before marry. Men can fool around but women cant. In conclusion, Esthers thought and feeling are the other side of womens experiences. There should be gender justice in society. It is unfair for women to have limits while men are free. Women should have equality as same as men. Also women should have more chances to choose careers, which they like. If women have more opportunities, she might not have oppression that drives them depress and crazy.

Free Essays on Home Land Security

Home Land Security Modern technology has evolved to the point that phones are portable. People on the go can be reached any time, anywhere, at least when their cell phones work. Landlines always work, with the exception of the occasional storm, but landlines cannot be taken on the go. While cell phones are more convenient than landlines, dependability is worth more than convenience. It is true cell phones are mobile and offer the ease of being reached at anytime. However, people know when they dial a cell phone callers expect someone to answer, no matter what. People will constantly dial a cell phone until somebody answers. There are situations when people can not (or do not want to) answer their phone. People with a home landline phone never experience this problem. Landlines have been around for years and telephone etiquettes already exist to prevent such annoyances. It is a known norm when calling a landline and no answer is received no one is at home or they do not want to be disturbed. Callers know to leave a voice mail with the understanding that someone will get back with them as soon as they can, instead of calling and calling until someone finally answers. While there are no set standards for cells phones many cellular companies do offer nationwide long-distance calling for free during evenings and weekends. The evening rates for many cell phones do not begin until 7 or 9 p.m. However, land line phone users only pay one flat fee for long distance and it can be used anytime, day or night. Not only do cell phone carriers restrict calling times, cellular service providers try to lock people into a long term plan (or else they pay dearly for the phone and all sorts of hidden fees). Land line companies have no hidden fees and require no such contracts. Even without contracts cell phones require a constant power source and required battery changes and charges. Landlines have their own power source with no charging... Free Essays on Home Land Security Free Essays on Home Land Security Home Land Security Modern technology has evolved to the point that phones are portable. People on the go can be reached any time, anywhere, at least when their cell phones work. Landlines always work, with the exception of the occasional storm, but landlines cannot be taken on the go. While cell phones are more convenient than landlines, dependability is worth more than convenience. It is true cell phones are mobile and offer the ease of being reached at anytime. However, people know when they dial a cell phone callers expect someone to answer, no matter what. People will constantly dial a cell phone until somebody answers. There are situations when people can not (or do not want to) answer their phone. People with a home landline phone never experience this problem. Landlines have been around for years and telephone etiquettes already exist to prevent such annoyances. It is a known norm when calling a landline and no answer is received no one is at home or they do not want to be disturbed. Callers know to leave a voice mail with the understanding that someone will get back with them as soon as they can, instead of calling and calling until someone finally answers. While there are no set standards for cells phones many cellular companies do offer nationwide long-distance calling for free during evenings and weekends. The evening rates for many cell phones do not begin until 7 or 9 p.m. However, land line phone users only pay one flat fee for long distance and it can be used anytime, day or night. Not only do cell phone carriers restrict calling times, cellular service providers try to lock people into a long term plan (or else they pay dearly for the phone and all sorts of hidden fees). Land line companies have no hidden fees and require no such contracts. Even without contracts cell phones require a constant power source and required battery changes and charges. Landlines have their own power source with no charging...

Boyles Law Definition in Chemistry

Boyle's Law Definition in Chemistry Boyles law states that the pressure of an ideal gas increases as its container volume decreases. Chemist and physicist Robert Boyle published the law in 1662. The gas law is sometimes called Mariottes law or the Boyle-Mariotte law because French physicist Edme Mariotte independently discovered the same law in 1679. Boyles Law Equation Boyles law is an ideal gas law where at a constant temperature, the volume of an ideal gas is inversely proportional to its absolute pressure. There are a couple of ways of expressing the law as an equation. The most basic one states: PV k where P is pressure, V is volume, and k is a constant. The law may also be used to find the pressure or volume of a system when the temperature is held constant: PiVi PfVf where: Pi initial pressureVi initial volumePf final pressureVf final volume Boyles Law and Human Breathing Boyles law may be applied to explain how people breathe and exhale air. When the diaphragm expands and contracts, lung volume increases and decreases, changing the air pressure inside of them. The pressure difference between the interior of the lungs and the external air produces either inhalation or exhalation. Sources Levine, Ira. N (1978). Physical Chemistry. University of Brooklyn: McGraw-Hill.Tortora, Gerald J. and Dickinson, Bryan. Pulmonary Ventilation in  Principles of Anatomy and Physiology  11th edition. Hoboken: John Wiley Sons, Inc., 2006, pp. 863-867.

Microlending helps small enterepreneurs start businesses Essay

Microlending helps small enterepreneurs start businesses - Essay Example There are collaborative efforts between Kiva, lenders, entrepreneurs, and other players in the microfinance sector. This diversifies its reach to the global population, allowing web-based donations to be mobilized for loaning purposes. The organization of Kiva.org is unique relative to the financial purposes it serves. The microfinance combines a traditional business system with a contemporary web platform in executing its operations. The ultimate objective is to reach out to the needy entrepreneurial population and help it eradicate poverty in both the short run and long run. Kiva.org uses other microfinance players to reach out to the globe. Being a web-based microfinance, it does not necessarily need physical locations to attend to entrepreneurs. Also, working with other global microfinances further makes Kiva.org unique. Most importantly, the microfinance does not operate on a return-on-investment basis. Lenders actually donate the loan funds without expecting any returns on the loans that Kiva gives to needy entrepreneurs. The loans given by Kiva.org to entrepreneurs come from donations that are received from the lenders through the website. This essentially deviates from traditional businesses where loan funds are obtained from deposit-taking activities. On the same note, Kiva.org depends on field partners to have entrepreneurs’ profiles approved in order to qualify them for microfinance lending. The model Kiva.org uses to give loans is effective and efficient. As the situation stands, this microfinance has reached millions of entrepreneurs in need of loans. Follow-ups are also made to not only ensure that the awarded loans are put to use, but also repayments are collected when they fall due. While this model appears simple, it is actually sophisticated and functional. Personally, I think that this model would work on a larger scale. The

Nestle and the Global Issue of Water Supply Case Study

Nestle and the Global Issue of Water Supply - Case Study Example This paper will identify the feasibility of social responsibility programs and the ethical elements to be considered while entering a new market segment. 1. The case study indicates that the Nestle faces a series of challenges associated with corporate responsibility while planning its international business expansion. Nowadays, a number of international organizations are working toward the protection of various human rights and environmental sustainability. As part of their global operational strategies, some organizations strongly argue that access to water is not a matter of choice; on the other hand, it is a basic human right which insists that water should not be bought and sold. Hence, Nestle considers water supply as one of the most serious issues to be resolved in relation to its position in the global bottled market. In order to overcome such issues, the company has recently planned several social responsibility programs in its marketing strategy. By practicing social respon sibility programs as part of marketing strategy, a company can attain a number of potential advantages. Today, a company cannot continue its sustainably profitable operations unless it practices some sorts of corporate responsibility policies. In the opinion of DuBrin (2008), the most potential advantage of social responsibility is that it aids organizations to achieve a good market stature which sets them apart in the competitive business world (pp.100-101). In addition, such strategies may assist companies to comply with government regulations as well as the norms of other non-governmental public welfare organizations. Finally, the concept of corporate social responsibility would be helpful for a company to convince its clients that it has taken all initiatives to protect the environment and thereby to ensure public welfare. 2. Variances in ethical views among people are found to be a potential threat to multinational companies like Nestle as they need to serve a large number of d ifferent customer segments. In the view of Briscoe, Schuler, and Claus (2008), the extent of this ethical variance may be determined by a range of elements including family background, education level, economic status, and other cultural variables (pp.137-138). In countries like China and India, orthodox families would not be willing to change their conventional ideologies and hence they may not easily adapt to a â€Å"disposable culture†. It would be a cumbersome task for the Nestle to attract such customer segments because their consumerist perceptions have evolved over a long period of time. In addition, people’s education level may also be a crucial factor in defining their ethical views. The people who have attained a high level of education would be more concerned about health as well as environmental safety.

Communication Opinion Essay Example for Free

Communication Opinion Essay Effective communication plays a significant role in providing proper care for patients. According to Cheesebro, O’Connor, and Rios (2010) â€Å"Communication is sometimes defined as the process of sending and receiving messages† (para. 14). For the communication to be effective both the sender, and the receiver must understand the message. The way individuals communicate is altered according to their audience or environment. For example if an instructor is communicating through small talk his or her tone and vocabulary would differ from communicating through informational talk. The same goes for when an individual communicates with children or adults. Even though the tone and style of communication may be altered to fit the audience, the process of communication has to stay the same to be effective. Effective communication allows health care professionals to gain trust in a reluctant consumer and handle cultural differences among patients. The four basic elements of the communication process include a sender, message, receiver, and feedback. In effective communication the sender constructs a message that is appropriate for the receiver(s). According to Haycock (2003) there are three elements called the ‘3Ts’ that the sender should consider when constructing an effective message. The ‘3Ts’ are tone, tools (computer, video, note, etc. ), and tactics. It is important to think the message through before sending it to be sure it is as clear and concise as possible. In effective communication the receiver should be able to understand the message completely. The receiver may have to decode the message to gain full understanding. If he or she still does not understand the message, the receiver should use feedback to ask the sender for clarification. Feedback is an important part of effective communication because the sender learns if the receiver understood the message or not. If the receiver did not understand the message feedback allows the sender the opportunity to elucidate the message. â€Å"In short, feedback is the primary means of increasing personal awareness and establishing a shared understanding. You should give and get as much feedback as possible† (Cheesebro, et. al. , 2010, para. 23). Health care communication encompasses the four basic elements of communication. However, the basic rules of health care communication are a little more complex. According to du Pre (2005) â€Å"People are actively involved in health communication. They are not passive recipients of information† (pg. 9). Providers specifically focus on the tone and presentation of the message to ensure patients’ satisfaction. The ultimate goal in health care communication is to develop and maintain a shared understanding between health care professionals and patients. Physicians may use the biomedical or biopsychosocial model when communicating with patients. With the biomedical model, physicians use short and to-the-point questions or statements. This limits the patient input, which can cause the patient to feel dissatisfied with the care or diagnosis. The advantage of using the biomedical model is that it will save time. Although the biopsychosocial model does not save time, it is more effective when communicating in the health care setting because it focuses more on patient’s feelings. This reduces the risk of malpractice lawsuits, therefore saving money in the end. Whether health care professionals use the biomedical or biopsychosocial model, they will still encounter reluctant consumers. A provider may encourage a reluctant consumer to communicate candidly by validating the patient’s concerns, uphold complete honesty, and share plenty of ideas or information. When a consumer is reluctant, he or she can have a bad attitude and less willingness to listen. To encourage the reluctant consumer to communicate candidly it is extremely important that the provider maintains patience yet remain slightly persistent. The tone and presentation delivered by the provider makes a significant difference when persuading consumers to communicate openly. A patient may be reluctant to share open communication with a provider because of cultural differences. Some individuals feel extremely strong about their cultural beliefs, which can make it difficult for physicians to discuss cultural differences with patients. Providers generally share the same main goal, which is to help improve patient’s health. When the patient’s cultural beliefs go against certain tests and treatments it can sometimes prevent providers from doing reaching this goal. When providers cannot help improve patient’s health it an be very difficult. However, providers must respect patient’s wishes. â€Å"To be effective, health communicators must be concerned enough to pay close attention to people’s behavior and knowledgeable enough to recognize cultural and personal preferences that make people different† (du Pre, 2005, pg. 8). Barriers can arise in health care because of reluctant consumers or patients with strong cultural beliefs. Effective communication through the sender, message, receiver, and feedback can aid in breaking down these barriers. Once patients and providers can break down barriers it permits more open discussions and proper health care. Communication, especially in health care should be thought out, sensitive to feeling, clear, concise, and appropriate. According to du Pre (2005) â€Å"Communication, then, is an ongoing process of sharing and creating meaning. The challenge is not merely to put thoughts into words, but to cooperate with others in developing a shared understanding of what is happening and what it means† (pg. 10).

Capital Punishment Is Barbaric Essay -- Anti Death Penalty Essays

Who are we, any of us, to decide whether or not the man standing next to us, murderer or otherwise, is â€Å"no longer fit to be among us†? Capital punishment is used for such crimes as treason, murder, terrorism, kidnapping, and even for perjury causing the execution of an innocent person. It has been debated for years, whether or not the death penalty is just. And over two-thirds of the countries in the world have disallowed any form of government from practicing the death penalty. In the Eighth Amendment of our Constitution it is stated that cruel and unusual punishments, such as death, shall not be inflicted upon a man. The insertion of this small statement in one of the documents that our country was built upon is proof of man’s ability to recognize that there is indeed a line to be crossed when it comes to punishment. Yet somehow, man’s actions show a complete disregard for this part of our Constitution. Eye for eye, tooth for tooth, life for life. If this is the conclusion that the majority of our society comes to, then why do they teach their children differently? From day one it is impressed upon the majority of young minds that it is not acceptable to hit someone just because they hit you. So when suddenly at the age of eighteen, people in the United States can be charged with murder and put to death, it’s confusing wondering what it is that has changed. It is against all human rights to deny any man or woman of their life. Other than the moral reasons to abolish capital punishment, there are always the possibilities of wrongful conviction or mental illness. There is no proof that the death penalty is at all a preventative measure against murder, so why go so far as to kill another human being? Within the last 38 year... ...death-penalty-and-innocence http://www.amnestyusa.org/our-work/issues/death-penalty/us-death-penalty-facts/death-penalty-cost http://www.deathpenalty.org/article.php?id=53 http://crime.about.com/od/death/i/dpissue1.htm http://www.deathpenaltyinfo.org/crimes-punishable-death-penalty#BJS http://deathpenalty.procon.org/view.answers.php?questionID=001000 http://law2.umkc.edu/faculty/projects/ftrials/conlaw/deathpenalty.htm http://www.openbible.info/topics/eye_for_an_eye http://www.deathpenaltyinfo.org/innocence-and-death-penalty http://deathpenalty.procon.org/view.source.php?sourceID=006946 https://death.rdsecure.org/article.php?id=42 http://www.amnestyusa.org/our-work/issues/death-penalty/us-death-penalty-facts/death-penalty-cost http://abcnews.go.com/TheLaw/story?id=3259389&page=1 http://www.deathpenaltyinfo.org/lack-lawyers-blocking-appeals-capital-cases

Markerting Concept Coca Cola

This is assignment will require to explain the underlying principles behind the main marketing theories, it will also require an in-depth application, analysis and evaluation of a good or service that is currently available both in the UK market and in the international market. The Product that will be analyses within the assignment is The Coca Cola Company (CCC). [pic] â€Å"Business idea or philosophy based on the importance of profit, consumer satisfaction and the welfare of the general public. † [5] Collin, P (1997)The Coca Cola Company is one the biggest successful soft drink company that offers 3,500 various diverse products to over 200 countries worldwide. The company originated in 1889 by pharmacist Dr John Pemberton. Dr Pemberton carried out a jug of Coca Cola syrup at his Jacob Pharmacy in Atlanta USA. [3] Marketing Mix Marketing mix can be defined as the combination of elements in an organisation’s offering the market; ‘offerings’ being either pr oducts or service. These elements were identified as Product, Price, Place and Promotion in early versions of the mix. As result, they are known as the Four Ps. [pic] [1] (2008).Portfolio. Product The marketing mix combines many factors, but consumers view marketing effort in more tangible terms of the product. It is important for marketers to recognise that much of the ‘want-satisfying’ nature of the product is derived from consumers perceptions. The true nature of the product is how the consumer perceives it, and not what the company would like it to be. CCC product first started in 1886, when they were originally made as soda fountain drink. The company has now expanded over to 3,500 diverse product (see picture above). They offer a wide range product form soft drinks to tea drinks to bottle water.The typical famous packaging of red and white CCC products is a world recognised. The coca cola company is the most sold soft drink across worldwide. Its not only sold busi ness to business (b2b) such as sold in restaurants, pubs and convenience stores but also sold business to consumer (b2c) such as supermarkets, vending machines and other service shops. [3] Price Price is a potent element of the marketing mix because of its direct impact on customers, the company and the economy. To the consumer, price is a major indication of quality and an important factor in the decision making process.For CCC, the price at which the product is sold represents the means of recouping cost and making profit. There are various ways to price coca cola product, depending on the retailer. Supermarkets may put coca cola on promotion one week and then Pepsi the following, as they always like to stay one step ahead of their competition. It is a way to keep consumers on their toes. There is no set price for CCC, but usually the prices are based on growing rates. [8] p27 Place Place concerns activities need to move the product from the seller to the buyer and its origin is i n the word ‘placement’.The coca cola company sell their various products over numerous countries worldwide. They have more brand products than Pepsi, Tango RC Cola put together. Although coca cola produces the product, they cannot be held responsible how the products are distributed across the countries. They can only rely on the suppliers following the strict guidelines set out by coca cola. [8] p31 Promotion Promotion is perhaps the element of the marketing mix that is most subject to variation. For some product it may play a minimal role, but, for other, marketing strategy may be almost entirely based on promotion.In consumer markets, promotion often has the highest budget allocation of all mix elements. For this reason it receives much attention as a marketing function. CCC promotional strategies are to make the consumers think they have control over what they are drinking and accomplishing there needs of thirst. On each bottle, coca cola encourages consumers to go to their website to learn more about hydration, sweeteners and taste. In order to boost consumer usage, CCC have taken their product to foreign markets and increased their profit margin.This was also done as they had home market competitors such as Pepsi, going international will make there brand more recognisable. CCC believes in forceful advertisements, branding and market segmentation has been a big accomplishment to CCC. Since the early 70’s they have always exposed themselves as fun, loving, playful brand to have an international appeal. [8] p29 In 1887 Coupon were first made to promote coca cola [pic] [2] (2012). 125 years of sharing happiness Customer Relationship Management CCC cannot succeed or grow unless they can serve their customers with a better value proposition than the competition.Measuring customer loyalty can accurately appraise the weakness in CCC proposition and help to formulate improvements. In fact, attempting to measure customer satisfaction and facto ring research information on satisfaction studies into future marketing strategies is one of the fastest growing areas of marketing research. Customer care is fundamental to the concept in customer relationship management (CRM). High quality customer care is the key to achieving coca cola objective confronting all competitive firms trying to apply CRM principles, such as: ? Minimising customer turnover. Attracting new customers. ? Retaining customers over the long term. ? Improving profitability. ? Enhancing company image. ? Improving customer and employee satisfaction. With a strong CRM team, coco cola are still strong as ever, they evaluated every feedback they receive from their customers with shows they are always trying to meet the consumers needs by not only improving for the future but to keep up with the current trends. [8] p120-123 External Environmental Trading environment analysis requires CCC to look beyond its immediate market to its wider trading environment.One helpfu l abbreviation in analysing the trading environment is PEST. The initial letters stand for the Political, Economic, Social and Technological environment. The Political environment includes possible changes to law and regulation governing the markets in which coca cola is operating. Possible changes in government policy, such as new legislation or regulation of food and drinking products. Or even government involvement in labelling and advertisements. If all this was to be changed and affect coca cola, it will create more operating expense and reduce the profit margin.The Economic environment refers to trends in the world economy, and those in particular national market. CCC must be particularly to those that most affect its own business. As CCC is trading worldwide, the range of economic indicators, which it tracks, might include: ? Contracts with other soft drink industries. ? Maintain a Profitable investment in communities worldwide. ? The United Kingdom has recently experienced a n economic recession. This period of negative growth includes higher unemployment, inflation, and cost of living expenses while consumers are experiencing lower disposable income and purchasing power. CCC has been very successful in helping other nations grow and become economically stable by investing millions of Pounds back into the countries in which they are operating. The Social Environment refers to trend in the structure of society and in behaviour and is the focus of much of what is called market research. CCC have developed numerous products to suit consumer’s trends. For example, a lot of consumers are health conscious, so bringing out diet coke encouraged them to drink the brand. However, a lot of people saw the drink very girly so it soon was perceived as girls drink, as there’s no calories involved with the drink.Soon coca cola brought out Coke Zero, a similar drink but for men. It has now become one of the best selling drink worldwide. CCC are continuing to follow and keep updated with the product development and marketing for healthy choice obtainable. The Technological environment is that concerned with the use of raw materials, production processes and finished products, and particularly with innovation. Such as CCC is the soft drink industry; the development of a plastic material has reduced the use of glass bottle dramatically. CCC also have threats technological.For this, they implement more investments in their research department so they can progress monitoring of the sales, production and delivery process between themselves and other soft drink companies’. [7] p18-19 Purchase Decision There are three way of purchase decision for CCC: Straight re-purchase = this is the most frequent type of purchase. The consumer repeats – buys a CCC product purchased on previous occasion. This occurs most frequently in circumstances in which a consumer is loyal to a brand and is reluctant to try an alternative.Modified re-purc hase = this occurs when a consumer needs to change their behaviour. This might be because the habitual brand is out-of-stock and a near substitute is selected; it might be prompted by the changed needs of the consumer; it might be promoted by the updating of an existing product; it might be prompted by promotional activity by a competing product. New purchase = this refers to that category of purchase, which is being made for the first time. Here promotion plays a key role in stimulating demand for products, notifying consumer of their availability, and in reassuring consumer about their purchase. 7] p57 Competitive Environment The competitive environment affects the commercial prosperity of a company. Many UK manufactures in industries like steel and textile have experience intense competition from foreign product. Management team must be alert to potential threats from cheaper import or substitute products and establish exactly who their competitors are and the benefits they offer to the marketplace so they can compete more effectively. [8] p17 Two indicator of enormous importance to a management teams are market share and market growth.Market share is a term, which refers to the proportion of total sales for one product group, which is, enjoy by a particular brand. According to Stephen Page book to Induction to marketing CCC enjoyed 58 per cent share of the total sales of cola drink in the UK in 1992. According to Best Global Brand CCC is ranked number one, valued just over $71 Billion. Leaving their main competitors Pepsi ranked at number 22nd, only valued at $14 million. [6] Buyer Behaviour CCC needs to know when, where, how and why soft drinks are purchased.They need to know who is making the purchase and what factors influence those decisions. In particular, they examine buyer behaviour to look for patterns, which may give a clue to future behaviour, as well as explanation for the existence of those patterns. Buyer term refers not only to someone who is buying for own consumption, but also to anyone who buys on behalf of others. For example, it could be an adult of a household buying on behalf of a child. Buyer behaviour in business-to-business market is an area that has not been as well researched as consumer behaviour.First it is because these markets are often much smaller than consumer markets, and would not therefore justify the production of off-the-shelf data by commercial agencies. Hence not as much research has been undertaken. Secondly, industrial buying decision-maker has been more difficult to research and categories than consumer. However, interest is now growing in the subject. [7] p56 Market Segmentation Marketing segmentation is the analysis of total demand in a market into its constituent parts, so that different sets of consumers, with distinctive needs and behavior patterns, can be identified.Market segmentation is defined as: â€Å"The process of breaking down the total market for a product or service into dis tinct sub-group or segments, where each segment might represent a distinct target market to be reached with a distinctive marketing mix. † [8] Lancaster G & Reynolds P (2002). Marketing made simple p38 To improve opportunities for success in a competitive marketplace, marketers must focus their efforts on clearly defines market targets. The intention is to select those groups of customers that the company is best able to serve so that competitive pressure is minimized. The advantages of CCC target marketing are: Marketing opportunities and ‘gaps’ in a market may be more accurately identified and appraised. ? Product and market appeals can be more finely tuned to the needs of the potential customer. ? Marketing effort can be focused on the market segments that offer the greatest potential for the company to achieve its objective. Previously in the 1960s, CCC made only one soft drink and proposed it at the entire soft drink market. But now CCC offers thousands of di fferent products to market segments based on diverse consumer preferences for flavours and calorie and caffeine content. CCC offers established soft drinks.One can see the many dimensions of CCC product line and how specific the marketing mixes have to be to stay competitive among other businesses. [8] p39 Market Planning At one extreme are those that plan everything down to the smallest detail, and adhere rigidly to the plan document, even when it does not appear to be working, perhaps because the plan is based upon inaccurate information or incorrect assumption. In an ideal situation, the evolution of an organisation marketing strategy and tactics will be top-down, bottom-up process; that is, one, which involves staff at all, levels from director to office junior.It will be an integral part of the organisations operation, and not simply a panic reaction to a crisis. It will be flexible enough to permit immediately workable ideas to be put into practice, without waiting for the fin al plan to be drawn up. It should not be cast in tablets of stone; if circumstances change during implementation of the plan, then the plan must change to. [7] p232 International Marketing from Domestic Marketing Companies that only ten years ago might have identified their main competitor as major domestic rival are now just as likely to refer to an company inEurope, USA or the Far East. Some organization outgrew their home market years ago, and now make most of their money outside their original national boundaries, to that extent, Corporations like CCC have become almost stateless, owing no allegiance to any particular country: their markets are global. International marketing does not differ fundamentally from domestic marketing; the same principal are involved. It differs only in that overseas markets, being both further away and containing consumer from other cultures, pose a higher degree of risk than those of known markets.Successful entry into an overseas market thus requir es even greater care and attention to planning. Ironically, most company enters oversea markets because they have surplus production that they want to dispose of. If, however, a business cannot sell its products at home, it is unlikely to be able to do so internationally. There is world of difference between simple exporting, and a proper approach to international marketing. [7] p216-217 For CCC, selling oversea is attractive because it enlarges their market beyond the confines of the nation state.However, there are other benefits too, including: ? Opportunities for growth, higher earning and higher profits. ? The spreading of risk, by reducing dependency upon any one national market. ? The spreading of fix cost across increases sales. ? Competitors’ brand can be attacked in their own home market. ? An CCC competitive edge is sharpened, by it being required to compete with the best in the world. ? The contribution to CCC feel good factor if it succeeds. Conclusion CCC believe s to drive the brand to the fullest success it can go.It will adapt to any changes for new products if it requires to society and consumers Sometime for consumer product change is good for international marketing. It is vital that the right product is made to suit consumers’ preference. CCC soft drinks did not appeal to the Japanese market; this meant CCC produced a product that the Japanese, Asian market would prefer. This was Asian tea, English tea, coffee and fermented-milk drink. Coke zero was brought out for the attention of men who where health conscious. Coke zero sounded less feminine like diet coke.CCC has shown that they will continue altering, improving and producing new ideas to attract to local taste. The CCC are always one step ahead of their game with their marketing effort. This has led them to profit throughout the years of developing into a billion dollar company. Their belief of being the best soft drink company worldwide has been their biggest accomplishme nt. CCC are not only involved with the best advertisement and marketing soft drinks, but also a difference in every corner of the world in which they operate.The Coca-Cola Company strives to go beyond simple marketing and reach into the hearts and lives of consumers. Bibliography [1] (2008). Portfolio. Available: http://www. thecoca-colacompany. com/citizenship/portfolio. html. Last accessed 25th Jan 2012. [2] (2012). 125 years of sharing happiness. Available: http://www. thecoca-colacompany. com/heritage/pdf/Coca-Cola_125_years_booklet. pdf. Last accessed 1st Feb 201 [3] (2012). Heritage. Available: http://www. thecoca-colacompany. com/heritage/ourheritage. html. Last accessed 1st Feb 2012. [4] (2012). Product Line. Available: http://www. hecoca-colacompany. com/brands/brandlist. html. Last accessed 1st Feb 2012 [5] Collin, P (1997). Dictionary of Marketing. 2nd ed. Middlesex: Peter Collins Publishing. p129 [6] Interbrand. (2011). Best Global Brand. Available: http://www. rankingth ebrands. com/The-Brand-Rankings. aspx? rankingID=37&year=368. Last accessed 1st Feb 2012. [7] Page, S (1995). Introductory Marketing. Cheltenham: Stanley Thornes LTD. P18- 19, 40, 43,56-58, 72-76, 232-234 [8] Lancaster G & Reynolds P (2002). Marketing made simple. Oxford: Butterworth- Heinemann. P14-18, 27-31,38-39, 120-123

Feasibility Study Essay

This Feasibility Study was made possible by the guidance, supervision, cooperation and participation of the following: To the Almighty God who always looks up and secures the safety of the preparers in doing this project. To our parents who always guide and give words of wisdom to inspire us in doing our best in preparing the Feasibility Study as well as giving their both financial and emotional support. To our beloved intelligent Adviser and Business Plan Professor, Ma’am Ma. Rona D. Sahagun, who has greatly shared her knowledge to us with patience and diligence in helping us meet the necessary works for the completion of our Feasibility Study. To the Preparers, themselves who have given lot of efforts and consumed so much time to make the completion of the feasibility study be possible and successful within the given time. Together, we sincerely acknowledge and give thanks the person/s mentioned above who have brought the success of doing this Feasibility Study. We are very grateful for this wonderful accomplishment. Introduction We are in the business of building and strengthening relationships through the art of transforming stuff’s. A specialty store that primarily provides personalizes materials and services. We choose this kind of business primarily because we want to express our ideas through craft of making customized things. We help our clients to make they wants be possible as it is. We named this business â€Å"CLASSY GALORE†. CLASSY GALORE is a possessing elegance, the attribute of being tastefully designed, decorated and maintaining refined grace and dignified propriety. A deeper, more meaningful word for ‘cool’, because it is the result of your creative concept which is different from others. The uniqueness of â€Å"Classy Galore stuff† comes from our own composition and the suggestion coming from our beloved target markets. We are accepting opinions, adding details on stuff’s for a better outcome for its aesthetics. The colorful atmospherics and collatera ls of â€Å"CLASSY GALORE†, its innovative, fashion-forward and fun, and the excellent and personalized service of its staff captured the hearts and purses of the market. Mission The CLASSY GALORE mission is to execute our customers design and ideas in order to make it possible. We are also committed to provide customers with wide range of high quality product. It will give friendly prices, hassle free and fast transaction. Moreover, it also guarantees that our entire client will be given outmost respect, love, attention and service. Vision CLASSY GALORE will be one of the most visited shop in our country and in the succeeding year it will expand and be known to other places. Furthermore, it continuously values convenience and long-term relationship with its customers. Objectives 1).To receives a 50% profit margin within the first year. 2).To provides total quality of a customer’s desire. 3).To expands our business in three (3) years. 4).To patronize by people particularly in San Pablo City Laguna. Strategies 1).Our clients are free to suggest their ideas or details on the stuff that they want to personalized. 2). More revenue with lower cost (purchased more to earn discount) 3). Offering membership, SUKI stamp (redeemable for a period of time) Product/Service Description * Our compositions are made from the raw materials that already exist and are possible to enhance. Example: t-shirt (plain) Output: we put prints, sequence, patches etc. ( for adding those materials it end up to a vibrant one) * Items are sold through directly visiting our shop. * They purchased those products in our store because we offer affordable prices that have the assurance of a good quality. * Our pricing method is based on the materials used. * By our friendly interactions with the buyer will make them satisfied. Marketing Strategy Our marketing strategy will not exceed 5% of our annual gross sales. Marketing will be via: * Direct visiting and phone calls – free shipping if ordered by 2pm central. * Advertisement postcards, pliers * Business Cards * Word of mouth Sales Strategy Our key to sales strategy at â€Å"CLASSY GALORE†, will be a great buying experience, every time. Once a customer comes in the door, they will be greeted and assisted as much or as little as they wish. Some customers are uncomfortable with lots of personal attention; others expect it. Em’s experience as a student has taught her how to read the subtle signs that tell her what a customer is seeking when they enter. All customers will be offered reading materials while they shop, and we will have comfortable chairs for friends to sit in while waiting. Our sales goal is to generate repeat business and strong word-of-mouth advertising based on this great buying experience. Word of mouth in new apparel stores tends to spread to family, friends, co-workers. Target Market and Customer Characteristics â€Å"CLASSY GALORE† is a customer purchases are occasion-driven and include birthdays, anniversaries, thank-you’s, get well wishes, congratulations, and employee recognition. Customers tend to be those without the time or desire to assemble their own customized gifts. Part of the purchase process is therefore a need for convenience and for imaginative contents that make people say, â€Å"I wouldn’t have thought of that.† Customers can be found across San Pablo City, but individual repeat clients tend to be men and women, indicating that they have busy lives and need gift solutions that are meaningful and yet convenient to purchase. Repeat business clients are often in service businesses, such as students, employee or just an ordinary people. Late November through December is expected to be one of the busiest times of the year for â€Å"CLASSY GALORE†, because businesses purchase holiday gifts at that time.† CLASSY GALORE†, location near downtown, where many business offices are located, makes quick deliveries possible. CLASSY GALORE’s, greatest potential for increasing its client base is the business sector, where it can be promoted as a convenient, personal (yet appropriate), and high-quality tool for customer care, and employee recognition. CLASSY GALORE will not overlook the potential of its individual clients, however, promoting itself as a solution for those gift-giving times that require a personal touch.

Analysis of Newspaper Article Essays

Analysis of Newspaper Article Essays Analysis of Newspaper Article Essay Analysis of Newspaper Article Essay Exerting day-to-day is good to a person’s wellness. While many people exercise for this ground. they are seeking methods to better endurance and public presentation. In an effort to offer lastingness and better endurance. athleticss drink makers have started to add protein to their merchandises. Sports drinks improve public presentation during drawn-out exercising because of two cardinal ingredients. saccharides and Na ( Preidt. 2006 ) . The saccharides provide the fuel and the Na AIDSs in keeping unstable balance. While athleticss drinks may be helpful during exercising. added protein may or may non increase public presentation. Gatorade and Accelerade athleticss drink companies sponsored two surveies to find if this is true. One survey thinks that adding protein additions public presentation. the other does non. Type of statistical process used Sometimes persons are cognizant of the experiment and may non be honest about the consequences from the trial. In this trial. experimenters were seeking to avoid the placebo consequence. The placebo consequence is when people improve because they think that they are having utile intervention ( Bennett. Briggs. A ; Triola. 2003 ) . To govern out the possibility of the placebo consequence. the jocks were told that some of the drinks will incorporate protein ; they were non told which 1s. The placebo consequence would change the trial and the consequences would be biased because the jocks would claim public presentation betterment. believing that their drinks contained protein. When utilizing a placebo. the jocks must cognize that the drinks may or may non incorporate protein. But. they must besides cognize that they will non be able to state the difference in gustatory sensation. The placebo appears to be the same but lacks the active ingredient ; in this instance there was no protein nowadays in some of the drinks. The participants were non cognizant of which drinks had protein. therefore their replies would more likely be existent. The surveies The surveies used 10 trained bicyclers to find if adding protein to athleticss drinks would increase public presentation and endurance. In the surveies. the bicyclers did non cognize which athleticss drink they were devouring. In both surveies the bicyclers were given one of three drinks. They were either given a regular athleticss drink. one with protein added. or a placebo. This test was taken on three different occasions. Findingss The Canadian survey. sponsored by Gatorade. found that adding protein does non better exercising public presentation ( Preidt. 2006 ) . Martin Gibala was the lead research worker for this survey. Of the three athleticss drinks. the consequences showed that athleticss drinks overall did better public presentation when compared to the placebo. But. the survey besides showed that the athleticss drink with the protein was no more good than the regular 1 ( Preidt. 2006 ) . Gibala states our survey shows that protein confers no public presentation benefit during? real-life’ exercising when jocks consume sufficient sums of athleticss drinks. While the Gatorade survey does non believe that protein additions public presentation. Accelerade’s survey provinces otherwise. Accelerade’s athleticss drink contains saccharides. Na. and protein. The jocks in their survey lost about 2. 5 per centum of their organic structure weight through exercise-induced perspiration. Harmonizing to the research workers for this survey. Accelerade with protein rehydrated the jocks 15 per centum better than those imbibing Gatorade and 40 per centum better than those imbibing apparent H2O ( Preidt. 2006 ) . Appropriateness of findings Because the bicyclers in the surveies were trained and all received the same drinks. I think that the consequences are inconclusive. Gatorade’s consequences province that adding protein does non better public presentation while Accelerade’s consequences are non given. Accelerade’s study merely states that its athleticss drinks rehydrate better. but does non turn to the issue of public presentation. I think that more research should be done and untrained jocks should be used every bit good. Because more than merely trained jocks consume these drinks. a broader group should be trialed. While the survey merely addresses those trained bicyclers. its consequences may differ for other jocks. Decision When analyzing the affects of adding protein to athleticss drinks. one must look at all factors. Factors include age. weight. strenuosity. and merchandise consumed. One must besides find if the protein really increased public presentation. While Gatorade made a conclusive determination. Accelerade did non. If an jock was traveling to do a determination on whether or non to buy a protein-infused athleticss drink. he or she would non be able to do a determination based on Accelerade’s research. Mentions: Bennett. J. O. Briggs. W. L. . A ; Triola. M. F. ( 2003 ) . Statistical concluding for mundane life ( 2nd ed. ) . Boston. MA: Pearson Education. Inc. Preidt. R. Health Day News. ( Aug 2006 ) . Studies Divided on Value of Adding Protein to Sports Drinks. Retrieved September 4. 2006 from hypertext transfer protocol: //www. medicinenet. com /script/main/art. asp? articlekey=63522.

Individual Essay Example | Topics and Well Written Essays - 1250 words

Individual - Essay Example A research based on the investigation of 288 companies identified the resistance from employees at various levels as the biggest factor that hindered the implementation of change (Creasey cited in Haslam and Pennington, n.d., p. 3). This is so because the personnel tend to gain benefits from the existing business model of the organization. They have their ways formulated in such a way that any change in the existing business model can be a potential threat to their profitability. A leader is responsible to quell the resistance among people towards the implementation of a change that is compulsory for the organizational growth. The process of transition comprises three entirely distinct processes, each of which upsets the organizational personnel in its own way. The three stages are â€Å"1) Saying Goodbye, 2) The Neutral Zone, and 3) Moving Forward† (Haslam and Pennington, n.d., p. 3). Employees have reason to resist the first stage. At least they know how to work in the old s ystem whether or not it works. Having worked in the old setup for quite some time, they develop a comfort level with the first stage. Lacking the set of competencies required by the new system, people tend to revert to the old system. The Neutral Zone, which is essentially the second stage, consumes most of the time and energy of people. Instead of taking the discomfort as a challenge and working their way towards the new comfort, people tend to go back to the same old ineffective but convenient ways of doing things. In organizations which have the culture of punishing employees for their mistakes, people hesitate to adopt the new system unless they are sure they will not make any mistake in the Moving Forward stage, which is the third stage. The need of security and safety causes people to resist change. It rests with the transformational leader to make the change implemented with minimum inconvenience. According to Herold et al (2008), not much study has been done to find the impa ct of transformational leadership on outcomes of the change. Personal outcomes are the fundamental specialty of transformational leadership (Givens, 2008, p. 4). â€Å"The vision, drive, passion and ability of leaders to inspire their followers into action largely make up †¦ charismatic leadership style [of the leaders]† (Parry and Proctor-Thomson, 2002). A transformational leader necessarily has five crucial qualities that make him an effective transformational leader. A leader must be a Visionary; A leader must be a person of Integrity and Honesty and have Values; A leader must know how to properly motivate others; and A leader must be able to lead change and finally, A leader must be able to lead a culture of change. (Cornelius & Associates, n.d.). Despite their individualistic identity and significance in organizational leadership, these qualities are largely interdependent. Changes in an organization can be fundamentally classified into two types, namely the planned and the emergent. Initiatives drives in an organization from top to bottom are termed as planned changes whereas emergent changes are those which develop from any level in the hierarchical structure of an organization. In either of the two types of changes, leader assumes a crucial role to play. In order for the planned change to be effective, it is imperative that the leader

If You Need Love, Get a Puppy Case Study Example | Topics and Well Written Essays - 500 words

If You Need Love, Get a Puppy - Case Study Example Notable issues related to the Court’s accounting practices and financial reporting were identified during the audit process such as, a) misstatements and missing documents or signatures on paid receipts for misdemeanor traffic violations, and b) missing cash deposits for ticket revenues. The observed misstatements and the incorrect filing of documents are considered as immaterial since most of the inconsistencies are insignificant and unintentional. However, it is best to practice a tighter control on documentation of receipts to allow accuracy and transparency of government records. On the other hand, I found out that some payments for traffic violation tickets were marked as paid in cash in both the receipt book and on the sheriff’s computer records but do not reflect on the bank deposit. Possible explanations include the inadvertent mixing of the collections the previous day to the next transaction day due to time constraints. To correct this issue, I am recommending that the cash payments should be deposited to the bank not later than a week after the original transaction date. To properly conclude the auditing process, I will be further investigating the ticket revenue records for any missing cash deposits by vouching a bigger number of samples in the coming days. Still, I am open for clarifications and reasons behind such inconsistencies as your staff has been very helpful in providing me with necessary access to records and information to essential data. Thank you for your assistance and I please do not hesitate to contact me if you have any queries regarding the